Publications & Products
CURRENTS November-December 1999
November/December 1999

Strategic Campaigns
Up, Up, & Away

With careful piloting, mega campaigns can help campuses reach new heights of fund-raising success



Making a List and Checking It Twice?

While this works for Santa Claus, strategic planning is a better way to set your campaign priorities


Features The Popular President

A few simple tactics can help your new CEO make a big hit with campus constituents



Got Personality?

That's what makes alumni magazines compelling, memorable, and effective



Columns Tech Support: Software Smarts

Tips on buying technology for other advancement-office staffers



Write-Minded: Talk Amongst Yourself

Keeping a story journal can help you write better articles