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November/December 1999
Strategic Campaigns
Up, Up, & Away
With careful piloting, mega campaigns can help campuses reach new heights of fund-raising success
Making a List and Checking It Twice?
While this works for Santa Claus, strategic planning is a better way to set your campaign priorities
Features
The Popular President
Got Personality?
A few simple tactics can help your new CEO make a big hit with campus constituents
Got Personality?
That's what makes alumni magazines compelling, memorable, and effective
Columns
Tech Support: Software Smarts
Write-Minded: Talk Amongst Yourself
Tips on buying technology for other advancement-office staffers
Write-Minded: Talk Amongst Yourself
Keeping a story journal can help you write better articles