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May 1999
Difficult Situations in Alumni Relations
Doing the Right Thing
Wise ethical decision-making takes practice
Soothing the Savage Beasts
Do irate alumni have you reaching for the antacid? Use these strategies to ease their anger and anxiety
Features
A View from Across the Pond
Making the Corporate Connection
British fund raiser Ben Morton Wright describes the serious challenges and high expectations his study reveals for education fund raising in the United Kingdom
Making the Corporate Connection
Campus communicators are looking to businesses to sponsor public relations initiatives
Columns
Talking Points: Eyes on the Prize
Small Office: Serving as the Chief Encouragement Officer
Critics and supporters keep a careful watch over tenure
Small Office: Serving as the Chief Encouragement Officer
How to motivate a small advancement staff
In This Issue
Features
A View from Across the Pond Selection Savvy Making the Corporate Connection Locking in Corporate Sponsorships