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January 1999
Integrated Marketing
Marketing Across the Board
Have you got what it takes to launch an integrated marketing program? Follow these eight steps for a successful takeoff
Surveying the Field
A 1998 study reveals the strengths and weaknesses of campus integrated marketing efforts
Features
Double Your Pleasure, Double Your Funds
Up Where They Belong
Looking for enjoyable ways to develop alumni relationships and generate revenue at the same time? Try these fun-raising activities
Up Where They Belong
Done right, gift clubs can raise donors' sights and create a sense of community. Here's how to create prestigious clubs that meet your goals
Columns
Talking Points: Caught in the Muddle
Write-Minded: Interview Savvy
The continuing and often contradictory developments in affirmative action
Write-Minded: Interview Savvy
How to ask delicate questions and not get booted to the curb