Publications & Products
CURRENTS January 1999
January 1999

Integrated Marketing
Marketing Across the Board

Have you got what it takes to launch an integrated marketing program? Follow these eight steps for a successful takeoff



Surveying the Field

A 1998 study reveals the strengths and weaknesses of campus integrated marketing efforts


Features Double Your Pleasure, Double Your Funds

Looking for enjoyable ways to develop alumni relationships and generate revenue at the same time? Try these fun-raising activities



Up Where They Belong

Done right, gift clubs can raise donors' sights and create a sense of community. Here's how to create prestigious clubs that meet your goals



Columns Talking Points: Caught in the Muddle

The continuing and often contradictory developments in affirmative action



Write-Minded: Interview Savvy

How to ask delicate questions and not get booted to the curb