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February 1999
Major Gifts From New Prospects
The Hidden Philanthropists
Realize the full potential of women's giving with gender-sensitive cultivation and solicitation strategies
The Young and the Restless
Alumni in their 20s, 30s, and 40s can be an untapped source of major gifts for your campus, but they may not sit still for the usual appeals.
Features
Step up to the Mike
A Jury of Their Peers
Media training not only prepares your professors for talking to reporters — it can also add more credibility to your PR efforts
A Jury of Their Peers
Let focus groups of high school students be the true judge of your recruitment publications
Columns
Manager's Portfolio: Please Don't Go
Write-Minded: In Time of Sorrow
When a top employee suddenly resigns, don't take it sitting down. Use these nine steps to make your last stand
Write-Minded: In Time of Sorrow
When a campus benefactor dies, don't be at a loss for words