Realize the full potential of women's giving with gender-sensitive cultivation and solicitation strategies
Alumni in their 20s, 30s, and 40s can be an untapped source of major gifts for your campus, but they may not sit still for the usual appeals.
Media training not only prepares your professors for talking to reporters — it can also add more credibility to your PR efforts
Let focus groups of high school students be the true judge of your recruitment publications
When a top employee suddenly resigns, don't take it sitting down. Use these nine steps to make your last stand
When a campus benefactor dies, don't be at a loss for words
Major Gifts from New Prospects