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April 1999
Annual Fund
Model Behavior
Statistical modeling can help you find the right equation for annual fund success
Great Catches
Fish through your database for new annual fund prospect segments
Features
Take It from the Top
Back to School
Campus CEOs tell PR officers what it takes to get a seat at the executive table
Back to School
Alumni are choosing their alma mater as a place to retire and remain socially and intellectually active
Columns
Talking Points: In Good Hands
Write-Minded: Fact Check
Federal policies for reporting campus crime may lead to public misinterpretations
Write-Minded: Fact Check
Getting it right without losing editorial control
In This Issue
Features
Take It from the Top Back to School The Editor and the Fund Raiser: Partners or Adversaries?