Advancement History & Trends
Advancement Services
Alumni Relations
Campus & External Relations
Career & Professional Development
Communications
Community Colleges
Education & Campus Issues
Ethics & Accountability
Financial Management
Fundraising
Human Resources
Independent Primary & Secondary Schools
Institutionally Related Foundations
Legal, Regulatory & Postal Issues
Marketing
Organizational Issues
Special Events
Browse by Professional Interest
September 1998
New Directions for Alumni Pros
Proceed with Caution
Societal trends like cocooning and clanning may hinder your ability to reach alumni. Use these four maneuvers to steer clear of trouble
What's That Up Ahead?
Alumni directors predict trends and challenges that will affect the alumni profession
Features
Their Names in Lights
Battle Cry of the Web Managers
How to make the Web an integral part of your major gift stewardship strategy
Battle Cry of the Web Managers
"So much work, so few resources," you say? Quit whining and get creative about funding and staffing your online efforts
Departments
In Advance: Pinching Pennies over Postal Rates
Sound Off: Miracle Workers
How upcoming increases will affect your alumni mailings
Sound Off: Miracle Workers
A campus CEO tells how campus advancement officers can complete today's tasks—and prepare for the future