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October 1998
What's Ahead for Campus PR
Brand Identity
Is your campus getting lost in the crowd? To stand out, try a corporate technique called branding
Red-Hot Research
New and improved market research technologies are heating up on campus. Here's how you can use them to reach your key audiences—and keep their attention
Features
Who's in Charge?
Mastering the Maze
As the alumni director, you have more power than you think. Use these ideas to encourage more teamwork among your alumni board members, staff, and volunteers
Mastering the Maze
A guide to the labyrinth of laws that regulate campus fund raisers
Departments
In Advance: Saturday Night Fever?
Workshop: New Kid On the Block?
Telefundraising survey results indicate that midweek evenings are the most popular times to call
Workshop: New Kid On the Block?
Advice for the inexperienced development officer