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May 1998
More from the Annual Fund
Divide and Conquer
Get more from your annual fund by targeting your appeals to special groups
Hold the Phone
Use higher asks, better fulfillment, and motivated callers to bring in more telemarketing dollars
Features
Mind over Market
Class Notes That Sing
To win the battle for students, try a strategy called competitive positioning
Class Notes That Sing
Do your notes drone on like a broken record? Here's how to jazz them up so they deserve their status as the best-read part of your magazine
Departments
In Advance: The View from Capitol Hill
In Advance: What Works on the Web?
A new book examines how the higher education community influences federal policy—and how it can do even better
In Advance: What Works on the Web?
A study reveals what former students may really think of your alumni association's online offerings