Publications & Products
CURRENTS May 1998 cover
May 1998

More from the Annual Fund
Divide and Conquer

Get more from your annual fund by targeting your appeals to special groups



Hold the Phone

Use higher asks, better fulfillment, and motivated callers to bring in more telemarketing dollars


Features Mind over Market

To win the battle for students, try a strategy called competitive positioning



Class Notes That Sing

Do your notes drone on like a broken record? Here's how to jazz them up so they deserve their status as the best-read part of your magazine



Departments In Advance: The View from Capitol Hill

A new book examines how the higher education community influences federal policy—and how it can do even better



In Advance: What Works on the Web?

A study reveals what former students may really think of your alumni association's online offerings