Publications & Products
CURRENTS January 1998 cover
January 1998

Integrated Marketing
Need Visibility? Get Integrated

Campus communicators are natural leaders for integrated marketing programs. Here's why—and how to pull it off



Research: The First Frontier

Integrated marketing programs are based on knowledge of your audience. Use this market research guide to get it


Features The Perils of Philanthropy

A questionable gift can undermine your entire operation. Use ethics training to help your staff identify and address potential problems before they occur



Political Performance

If you want campus support from legislators, alumni volunteers are instrumental to your success. Here's how to fine-tune your advocacy efforts



Departments In Advance: Hail to the Chief

A new book describes the making of the advancement president



Workshop: Speaking of Money

Sponsoring personal finance seminars can benefit your alumni—and your campus