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February 1998
Corporate Giving
The Changing Face of Corporate Giving
Although businesses are looking harder at the effects of their gifts, you can still make the case for both unrestricted and restricted support
Give & Take
Create a mutually beneficial relationship to bring corporate support to your campus
Features
Good Chemistry
Let's Get Fictional
Thanks to Bruce Lewenstein's workshops, scientists and PIOs actually learn to like one another
Let's Get Fictional
An award-winning writer reveals ways to make your feature stories more engaging
Departments
In Advance: Pour Choices
End Notes: Psst! Want a Match?
Alumni associations can take action to combat student binge drinking
End Notes: Psst! Want a Match?
Be wary of questionable matching gift practices
In This Issue
Corporate Giving
The Changing Face of Corporate Giving Give & Take Having Double Trouble? Partnership Profiles