Publications & Products
CURRENTS February 1998 cover
February 1998

Corporate Giving
The Changing Face of Corporate Giving

Although businesses are looking harder at the effects of their gifts, you can still make the case for both unrestricted and restricted support



Give & Take

Create a mutually beneficial relationship to bring corporate support to your campus


Features Good Chemistry

Thanks to Bruce Lewenstein's workshops, scientists and PIOs actually learn to like one another



Let's Get Fictional

An award-winning writer reveals ways to make your feature stories more engaging



Departments In Advance: Pour Choices

Alumni associations can take action to combat student binge drinking



End Notes: Psst! Want a Match?

Be wary of questionable matching gift practices