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April 1998
Effective Presentations
What Do They Expect?
When presenting to smaller groups, you want them to take action. Here's how to give them the information THEY need to get the results YOU need
Features
The Element of Surprise
World-Class Annual Funds
How marching bands, Nerf balls, and water pistols can wake up alumni volunteers
World-Class Annual Funds
Here's how to take your appeal abroad to tap some of your best prospects
Departments
In Advance: The Public Perspective
In Advance: Just the Facts
What CEOs at 40 public universities think about fund raising
In Advance: Just the Facts
Campus PR pros must be active in assuring accurate reporting