Honora Shaughnessy—Senior Executive Director of Alumni Relations
McGill University—Montreal, Quebec
Canada
People & Communities
UK Universities Marketing Forum

The University Marketing Forum (UMF) is a voluntary association of university directors of UK marketing and recruitment from the higher education (HE) sector. Kate Hunter, executive director, CASE Europe acts as the secretary for the UMF.

The forum advocates the exchange of ideas amongst HE marketers in order to advance best marketing practice in the sector and develop marketing staff; supports the development of professional knowledge and skills among marketing staff in member institutions; lobbies and liaises with professional and governmental bodies to encourage the development of the profession and works within the sector to increase the understanding and use of marketing principles.


Purpose

To raise the influence and professional standing of higher education marketing practitioners and to enable them to better support the strategic development of their institutions. The forum will seek to do this by:

  1. Providing opportunities for the sharing of good practice among members
  2. Supporting the development of professional knowledge and skills among marketing staff in member institutions
  3. Providing a forum for developing policy advice, lobbying support, and advice and guidance on UK marketing issues

Resources

Upcoming UMF Meetings
  • Wednesday 15 October—University of Reading

The timings of the meetings are usually from 11 a.m. - 3 p.m., but are always confirmed nearer the time.

For further information please email CASE Europe at europe@case.org.

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