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July / August 2009
Education and Society
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EDUCATION
Our most powerful tool for social progress and economic recovery
Leaders discuss the value of education to society as a whole and the shift from thinking of education as a tool for individual fulfillment to considering it the primary driver of social and economic progress.
By John Pulley
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THE CULTURE OF DISCOVERY
Supporting and cultivating the best ideas of academia
The challenge for advancement professionals serving research institutions is how to communicate all that is being done for the good of the general public in the labs of academia--and how to make the case for greater governmental and private support.
By Diane Webber-Thrush
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THE PENDULUM SWINGS
Is the gender gap in higher education a five-alarm crisis or a false alarm?
For the past two decades, more women than men have been earning college degrees across the developed world. This gender gap in higher education continues to grow. What accounts for the difference in male-female achievement? And should we, as society, be worried?
By Maura King Scully
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MATTER OF SCALE
A tough economy and changing employment needs are giving community colleges a chance to shine
Community colleges are poised to communicate the true value they provide to students and higher education in America.
By Erin Peterson
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Development
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CULTIVATING YOUR CROP
Don’t forget to educate alumni about the value of the institution
There are fewer than 20 colleges and universities in the United States in which at least half of the alumni contribute financially to their alma mater in any given year. And this trend is headed downward, not up. Why is this the case, and can institutions afford to let it continue?
By Bruce R. McClintock
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Communications
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REACHING OUT
Independent schools redefine civic engagement
Independent schools continue a historical mandate to serve the greater good by connecting with their communities.
By Jody Becker
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Columns
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TALKING POINTS: UNDERWATER FUNDS
UPMIFA throws a lifeline to drowning endowments
For U.S. institutions, understanding the regulations associated with spending from underwater endowments has never been more important. This Talking Points column discusses what actions are permissible under UMIFA and UPMIFA.
By By John Griswold and William Jarvis
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OUTLOOK: THE PERFECT STORM FOR REFORM
Reform is not just good education policy— it's good economic policy
U.S. Secretary of Education Arne Duncan describes "a historic alignment of interests and events that could lift American education to an entirely new level."
By Arne Duncan
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ODDS AND ENDS: CAPITOL IDEAS
U.S. Senator Lamar Alexander reveals his thoughts on the future of higher education
In this time of economic recovery, a United States senator talks about higher education as the key to solving some of the country's issues, while at the same time, asking the academy to be innovative in its approach.
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Departments
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ADVANCE WORK: TABOO TEST
One U.K. charity experimented with direct mail messages
One U.K. charity's research showed that mentioning the down economy in direct mail pieces lead to smaller gifts from top donors.
By Diane Webber-Thrush
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ADVANCE WORK: DONATING ENERGY
Oregon State students save the world, one drop of sweat at a time
Oregon State University gym rats are helping to keep the lights on. OSU has outfitted 22 elliptical exercise machines with technology that allows the university to harvest the energy produced during their use.
By Gayle Bennett
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ADVANCE WORK: ALL A TWITTER
Institutions start to infiltrate the Twittersphere
A recent look at college and university Twitter accounts reveals that many institutions are not exactly "tweeting" up a storm.
By Rachel Roberts
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ADVANCE WORK: ONLINE ACCOLADES
Which institutional sites offer the most publications?
The Webometrics Ranking of World Universities ranks the top 6,000 colleges and universities worldwide based on their online availability of scholarly materials.
By Julie Schorfheide
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ADVANCE WORK: SPIN CYCLE
What do dirty laundry and the annual fund have in common?
Each year the Taft School in Connecticut gives seniors a gift to remind them of the school and the importance of giving back to it. This year's gift was something all college freshmen need--a laundry bag.
By Rachel Roberts
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ADVANCE WORK: STANDING OUT IN A CROWD
UC San Diego solicits alumni feedback in new online forum
Taking a page from the corporate world, the University of California, San Diego Alumni Association has created a crowdsourcing site to enter into a new dialogue with alumni.
By Gayle Bennett
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