September 2012
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Sept. 20, 2012
2:00-3:30 PM
Accelerating Your Major Gift Program
Learn how to bring major gift prospects closer to your organization through a series of strategic steps.
Sept. 27, 2012
12:00-1:30 PM
Building Relationships with your Independent School Communities Through Social Media
This session with help you leverage social media to build loyalty with your constituents.
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October 2012
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Oct. 11, 2012
2:00-3:15 PM
World-Class Donor Relations: Creating a Shared Culture of Stewardship
In this powerful workshop, we'll help you define a culture of stewardship for your institution, assess where you are today, and map a road to success.
Oct. 23, 2012
2:00-3:15 PM
Short and (Very) Sweet: Implementing a Six Week Fundraising Campaign
Learn how a small community college fundraising staff raised $700,000 in six weeks, and grew its donor base by 35 percent.
Oct. 25, 2012
2:00-3:15 PM
Boards in Crisis: The Impact on Communications and Governance
Senior communications professionals will share best practices and tips on how to avoid mistakes regarding crises communication strategies.
Oct. 30, 2012
2:00-3:15 PM
Introduction to Annual Giving
Discover the basic principles of annual giving, such as its role in advancement, and the key components of a strong annual giving program.
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November 2012
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Nov. 1, 2012
2:00-3:30 PM
The Five Week Annual Fund
This session will focus on aligning core philosophies with strategy, and will walk through a case study of shortening the solicitation cycle to promote the natural cultivation of donors.
Nov. 6, 2012
2:00-3:15 PM
Motivating Your Community College Fundraising Board
Find out how to capitalize on the strengths and motivations of your board to make volunteers more engaged and successful.
Nov. 8, 2012
2:00-3:15 PM
Election Impact on Educational Advancement
Learn how the results of the 2012 presidential and congressional elections could affect the charitable deduction, estate tax, IRA charitable rollover, and other issues important to educational advancement offices.
Nov. 15, 2012
2:00-3:30 PM
Copy Counts. Design Matters. Making a Must-Read Alumni Magazine.
This video webcast will share insights and anecdotes that will bring you behind the scenes of outstanding publications, interviews with editors, and examples of exceptional editorial content and design, as well as compare trends in print and online magazines.
Nov. 20, 2012
2:00-3:15 PM
Introduction to Alumni Relations
This webinar will introduce new professionals to the exciting field of alumni relations. Discussions will include key principals of alumni engagement, event planning, and communication strategies.
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December 2012
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Dec. 6, 2012
2:00-3:30 PM
Creating and Sustaining a University-Wide Integrated Marketing Culture
Find out the steps to an institutional change management process, including metrics, to build an effective model that ensures your university's infrastructure, brand strategy, resources and staff will work in a collaborative and strategic way.
Dec. 11, 2012
2:00-3:15 PM
Small Shop, Big Results: Rebuilding Your Community College Alumni Program
Learn how a two-person fundraising office achieved greater levels of participation from their alumni.
Dec. 13, 2012
2:00-3:15 PM
Taking LGBT Fundraising and Engagement Strategies "Out of the Closet"
Learn strategies and planned gifts initiatives that serve, engage and increase the giving of your Lesbian, Gay, Bisexual and Transgender constituents.
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January 2013
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Jan. 24, 2013
2:00-3:15 PM
Annual Review of IRS Rules & Regulations (with AASP)
This webinar will examine the upcoming changes regarding rules for charitable giving and nonprofit management. The review will assess what is new—and what's misunderstood.
Jan. 29, 2013
2:00-3:15 PM
Introduction to Communications and Marketing
Learn how communication and marketing plays an important role in educational advancement while receiving an overview of the discipline.
Jan. 31, 2013
2:00-3:30 PM
Changing Demographics & How This Affects your Business, Today & Tomorrow
This session reviews the most recent census data. In most cases, advancement professionals are amazed at the results and how it affects our work. How do we service our alumni and constituencies if we do not know what they look like?
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February 2013
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Feb. 7, 2013
2:00-3:15 PM
Getting Face-to-Face with Prospective Donors: The Art of Listening
As advancement professionals, you are a detective, uncovering clues to your donor's philanthropic interests, motivations and values. Assess your listening skills, learn about different listening styles and come away with the skills you need in order to hear and understand how to advance relationships.
Feb. 14, 2013
2:00-3:15 PM
Fundraising Metrics: Assessing Your Return on Investment
This session will help advancement professionals assess and measure the cost to raise a dollar, and provide a practical perspective about expenditures to consider when evaluating your fundraising success.
Feb. 21, 2013
2:00-3:15 PM
Engaging Students in the Alumni and Major Gift Strategies
Students are the most important voice within our institutions. Review ways to include students in the major gift process and alumni relations.
Feb. 28, 2013
2:00-3:15 PM
Amplifying your Authentic Voice in Social Media
How do you create and share your institution's voice when messages are being distributed through an array of channels in social media? Discuss the implications of social media in the context of creating your institution's voice in the digital age.
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March 2013
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March 5, 2013
2:00-3:15 PM
Introduction to Advancement Services
An introduction to understanding the fundamental processes and information supporting advancement services. This session will help new advancement professionals to learn to enhance their skills, learn a related discipline, and gain a basic understanding of the areas that make up advancement services.
March 14, 2013
2:00-3:15 PM
Measurement Matters: Tracking the Productivity of Your Marketing Effort!
Discover how to analyze and demonstrate the impact of your marketing investments. This session will help you explore ways to track tactical marketing productivity and strategic ROI.
March 21, 2013
2:00-3:15 PM
Alumni Centric - Rethinking Your Alumni Relations Program from the Alumni Perspective
To reach the ultimate level of engagement, today's alumni relations programs must work to identify and implement alumni-centric activities and events. This session will show the importance and the transitional process of being alumni-centric.
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April 2013
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April 4, 2013
2:00-3:15 PM
Magazine on a Mission: Reshape Your Magazine Into a Strategic Brand Tool
Learn how to prove the value of your magazine, and reshape it into a strategic tool that plays an essential role in addressing organizational priorities.
April 11. 2013
2:00-3:15 PM
Understanding and Leveraging Diverse College Alumni
This session is to move advancement professionals away from a "one size fits all" to a comprehensive overview of philanthropy in diverse cultures. Participants are offered concrete suggestions for engaging these populations, including best practices as well as approaches to avoid.
April 18, 2013
2:00-3:15 PM
Moving to a Self-Service Reporting Environment (with AASP)
As users' information needs grow, the ability to provide self-service reporting solutions becomes more desired. Hear how Lehigh University moved from a centralized two-person reporting team to a desk top self-service environment to support its 100+ user base.
April. 23, 2013
2:00-3:15 PM
Introduction to Institutional Advancement
This session will focus on the key interdependent roles that advancement services, marketing and communications, alumni relations, and development play in the cultivation of life-long relationships.
April 25, 2013
2:00-3:15 PM
ROI for Student Philanthropy
Educating the next generation of student philanthropists is a key objective of a student advancement program-encouraging students to donate their time and treasure, while educating them on the life-long importance of investing. However, few of us have return on investment data. This session helps staff members create tracking systems and measureable outcomes.
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May 2013
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May 2, 2013
2:00-3:15 PM
Effective Corporate Fundraising
This session will review best practices of corporate fundraising. Listen as an advancement professional shares innovative strategies and ways to increase productivity, return on investment and overall effectiveness.
May 9, 2013
2:00-3:15 PM
Digital Marketing Tools for Fundraising (with AASP)
Are you making the most of the new tools for fundraising? Learn about the latest tools for engaging prospects in a highly personalized approach -and methods for integrating the tools with your fundraising system.
May 16, 2013
2:00-3:30 PM
Mobile: A Must-Have for Reunions and Homecomings
Your campus reunion-a million and one details, thousands of alumni, and a myriad of last minute changes. By incorporating mobile into your reunion planning, you can create a single repository for all reunion details, use less paper, quickly and easily send text alerts to promote and remind attendees of events, and much more.
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June 2013
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June 6, 2013
2:00-3:15 PM
East to West Coast: Creative Cultivation
Once you have your initial meeting with an alumnus or grateful patient, "What do you do next?" This webinar will outline a plan for the discussion, and then fill in the specifics nuts and bolts.
June 13, 2013
2:00-3:15 PM
Building a Development Internship Program
Many advancement programs are asking the question, "How do we grow our own?" This session will review a nationally award-winning program that has been replicated and received over $100,000 in donor support, and has a 33% conversion rate into the fundraising profession.
June 20, 2013
2:00-3:15 PM
Creating a Sophisticated Annual Giving Program
So your program raised more than the previous year and even matched donor participation. But is it an integrated program that connects high-end donors to the major gift program, articulates clear and measureable goals, and understands national trends and benchmarks? This session will help you create expectations beyond the standing annual giving program, to a sophisticated annual giving-advancement pipeline.
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