Day 1, Monday, Dec. 6

7:45-8:45 AM
Registration and Continental Breakfast

8:45-9:00
Welcome, Introductions and Conference Overview

9:00-10:15
Meet the Millennials
Gen X? Gen Y? Millennials? Explore the generational characteristics of our current students and young alumni. What turns them off? What turns them on? With this knowledge you'll be ready to start creating or improving your student and young alumni engagement programs.

10:30-11:45
Elective Sessions (choose one)

• Understanding Motivations for Giving
  Generational perspectives significantly affect philanthropic behavior. The opportunity to capture the attention and loyalty of the Y Generation presents exciting challenges and opportunities in institutional advancement. And, as competing cause-based philanthropic organizations vie to capture these young adults, we must be creative, decisive, opportunistic and flexible in how we engage, solicit and steward this new generation of donors. Join us as we explore the psychological factors, motivational triggers and other factors that can help understand better this market and create innovative approaches that increase young alumni engagement and philanthropy.
• Student Alumni Societies (repeated today at 4:30 PM)
  Alumni leadership can begin long before students leave campus. Student alumni societies are effective tools for educating students about alumni life, for creating life-long volunteers for the university, and for raising your visibility on campus. Learn how to build a student alumni society that fits your needs and discover how to leverage it for a stronger campus presence.

11:45 AM-1:30 PM
Small group lunches with colleagues and faculty

1:30-2:45
Trends in Student and Young Alumni Philanthropy
Turning your university's students of today into alumni donors of tomorrow is a goal we all share, and perhaps you aspire to generate gifts from your student and young alumni programs. With increasing philanthropic options for our alumni, universities must act much earlier to educate students about the importance of giving back to their alma maters. Learn how to build a solid base of loyal support among current students and recent graduates. We will review best practices nationwide, current trends in annual giving and we'll explore new opportunities to solicit gifts from your university's most recent and upcoming graduates.

3:00-4:15
Elective Sessions (choose one)

• Volunteer Leaders
  Volunteer leaders can make or break student and young alumni programs. They can also bring valuable contributions to other programs within your organization. But how do you find the right ones and work with their youthful expectations and lives in transition? Learn how to identify and cultivate potential leaders while they're still on campus and then effectively manage those relationships when they leave.
• Alumni Relations' Role in Career Services
  Are your young alumni asking you for career support more than ever? Are students asking to network with alumni? This session will explore best practices and examples of alumni career services, including both services for alumni and programs to engage alumni in support of current students.
• Case Study: Discovery Initiative
  The Georgetown Discovery Initiative is an effort to engage in a more substantive two-way dialogue, offering alumni an opportunity to reflect on and voice their opinions about Georgetown's past, present and future. Learn more about Georgetown's efforts to employ students as university ambassadors.

4:30-5:45
Elective Sessions (choose one)

• Young Alumni Engagement and Programming
  Are you trying to get in contact with your university's most recent graduates? Maybe sending them a direct mail piece doesn't seem to get their attention? Programming to the newest members of our alumni communities can often be a daunting task. Join us to discuss the most creative and dynamic methods for engaging young alumni that will attract attendance and also teach them the importance of giving back.
• Case Study: USC Second Decade Society
  In 2008 USC launched its Second Decade Society to engage alumni 10-20 years out from graduation. Learn how USC decided to embark on this initiative, how it defined and reached out to its audience and lessons learned from the first two years of the program.
• Student Alumni Societies
  Alumni leadership can begin long before students leave campus. Student alumni societies are effective tools for educating students about alumni life, for creating life-long volunteers for the university, and for raising your visibility on campus. Learn how to build a student alumni society that fits your needs and discover how to leverage it for a stronger campus presence.

6:00-7:00
Networking Reception

7:00 PM
Conference Adjourns for the Day
Dinner on your own

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Day 2, Tuesday, Dec. 7 

8:00-8:45 AM
Continental Breakfast

8:45-9:30
Parking Lot Check-in
This is your chance to address remaining questions.

9:30-10:45
Sharing Best Practices and Examples of Creative Programs
Have you developed a program you are proud of that you think would be a benefit to others? We'd like to hear from you about your best practices or a new and innovative activity, process or method you consider to be effective. Share your best practices by submitting a brief explanation of the practice and why it is unique and effective to daly@case.org. Selected participants will be asked to share their successful practices, so don't be shy about sharing what has worked for you.

11:00 AM-NOON
Faculty Firing Line; Closing Thoughts

NOON
Conference Adjourns

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