Strategic Marketing Institute

Jan. 29 - Feb. 1, 2013
Marriot Hotel
York, UK, United Kingdom

Download the Strategic Marketing Institute promotional brochure

The fundamental changes taking place in the UK Higher Education sector mean that professionals working in marketing, communications and student recruitment are faced with new opportunities to dramatically influence institutional strategy.

The Strategic Marketing Institute will assess the impact of recent transformations in the UK Higher Education sector, providing insight into the new marketplace we operate in and helping you devise strategies for success.

Find out what past participants said about this event

About the Strategic Marketing Institute

Join a group of creative and supportive colleagues to:

• Develop or perfect the key skills needed to be strategically effective
• Broaden your understanding of marketing issues is an educational setting
• Get answers to all of your educational marketing questions
• Progress to the next level of your career

The Strategic Marketing Institute is being chaired by Peter Slee, deputy vice-chancellor, University of Huddersfield. Find out who else will be figuring in this stellar line-up of HE marketers.

This is a great opportunity to interact with a group of the most experienced educational marketers around. The tutors at the Institute will provide you with a fresh approach to strategic marketing while sharing best practice and broadening your marketing knowledge. You will also have the opportunity to network with colleagues from a variety of backgrounds facing similar issues to you.

Topics covered at the event

The Strategic Marketing Institute consists of a mix of plenary and tutorial sessions. You will be allowed to choose from up to 20 elective sessions to fit in with your individual learning agenda. Topics covered at the conference range from value propositions and brand identity to digital engagement and social media marketing. View our full programme for a more detailed list of topics covered at the conference.

Register for the Strategic Marketing Institute today. The conference fee includes all course materials, accommodation, refreshments and meals from registration on Tuesday 29 January to the end of the conference on Friday 01 February 2013.

For the latest conference updates, follow us on Twitter: Follow @CASE_Europe, using #smi

With thanks for the generous support of 2013 Strategic Marketing Institute Dinner sponsor:

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Contact

Emma Darwin
Events and Conferences Team
edarwin@case.org
+44(0)207 448 9944