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Day 1 - Monday 18 January

11.00-12.00 Registration

12.00-12.30 Welcome from the Chair
Peter Slee

12.30-14.00 Lunch in groups

14.00-15.00 Compare the meerkat.com: the past, present and future of higher education marketing
Peter Slee

15.00-16.00 Group discussion

16.00-16.30 Break

16.30-17.00 Feedback

17.00-18.30 The 4 real Ps of HE marketing: power, politics, people and persuasion
Tricia King

19:30 Dinner and quiz

Day 2 - Tuesday 19 January

08.30-09.30 Giving the Hydra a single voice: the language of branding
Tracey Lancaster

09.30.-10.30 Group exercise

10.30-11.00 Refreshment break

11.00-11.30 Feedback

11.30-13.00 Strategic marketing planning, market research and the 49th Prime Minister
Richard Taylor

13.00-14.00 Lunch

14.00-15.30 I want it all, and I want it now: how customer service is at the heart of effective marketing
Lori Manders

15.30-16.00 Break

16.00-17.30 International education: motherhood and apple pie or cocacolonisation
Christine Humfrey

17.30-19.00 Tutorials groups

19.00 Free evening

Day 3 - Wednesday 20 January

09.00-10.30 What Difference Does It Make? What the Smiths and other bands can teach us about direct and interactive marketing.
Chris Watts

10.30-11.00 Break

11.00-12.30 Employment engagement: marketing opportunity or public policy distraction
Tim Longden

12.30-13.30 Lunch

13.30-18.00 Briefing and group projects

18.00-18.30 Final tutorial session

19:30 Drinks reception and dinner

Day 4 Thursday 21 January

07.30-10.00 Breakfast and depart

CASE Europe reserves the right to change the timetable and programme at any time