Strategic Marketing Institute
Jan. 18 - 21, 2010
York Marriott Hotel
York, United Kingdom
The Strategic Marketing Institute is an intensive, high-level training programme designed to ensure professionals develop the key skills they need to be highly effective in their roles and to progress to the next level of seniority in education marketing.
Topics covered include: branding, customer care, interactive and direct marketing, marketing communications, market intelligence and marketing management. A new topic will be added in 2010: International marketing. The Institute this year will be chaired by Peter Slee, Deputy Vice-Chancellor of the University of Huddersfield.
Whether you're a newcomer to educational marketing, a seasoned marketing professional looking for a refresher, or a development practitioner who is looking for a better understanding of your marketing colleague's office, this course has been devised for you.
Read more about the tutors at this years Institute.
Janette Niccolls
Conference Manager,
+44 (0)20 7448 9940
eventseurope@case.org
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Softcover.
Item: 29507
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Softcover.
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