Key benefits:

• A variety of topics aligned to your professional discipline, making this conference highly relevant to you and your job
• Network with fellow school colleagues and share ideas in a professional and social setting
• Strategic planning and managing leadership role

The conference will pick up on timely and relevant topics for delegates including:

Communications and Marketing

• Branding
• Crisis communications
• Let's Twitter
• Online communications - understanding social media and its place in the communications toolbox
• Market/stakeholder research and what you do next
• The communications mix - electronic/online versus print - the constant debate

Fundraising

• Australian models for development
• Fundraising from the US - creating and utilising a US 501(c (3) foundation
• Developing a case for support for a campaign
• Drafting a development plan
• How schools can learn from universities
• Legacies
• Marketing and development: working together or not?
• Student calls in a telephone campaign - how to make the call?

Alumni Relations

• Engaging younger alumni
• Alumni groups: friends or foe?
• Facebook fun - explore how Facebook can be useful in alumni relations activities
• Identifying major donors as a pipeline from your annual fund
• Planned Giving

Who should attend?

Those who work in:

• alumni relations / old pupil associations
• business management
• communications
• development
• marketing

Register online today.

From the Conference Chair

Be Inspired! Listen and learn, talk and twitter, network and natter - whether you're from a school on the continent or in the UK, new or experienced, please come and join us at the 2010 Schools Conference.
The conference has been designed for you to learn best practice, share your thoughts and copy ideas! As always, we're offering a very balanced programme which covers the three separate disciplines of Development/Fundraising, Communications/Marketing and Alumni Relations.

Set in Oxford we will enjoy the history, heritage and tradition of the location whilst being inspired by the innovation and leadership of professionals from all over the world.

The planning committee very much look forward to welcoming you.

Lesley Humphreys, Marketing and Development Director, Millfield School, Somerset
Chair, CASE Europe Schools Conference 2010