Day 1, Monday, May 6

8:00-9:00 AM
Registration and Continental Breakfast

9:00-9:30
Welcome and Introductions
Discussion topics:

• Why a campaign?
• Campaign phases: An overview
• What needs to be in place for a campaign to be successful?

9:30 AM-NOON
PHASE 1: Initiation Phase
Discussion topics:

• Planning for your successful campaign
• Developing your campaign business plan: Budget and staffing
• Building your campaign talent

NOON-1:30 PM
Lunch on your own

1:30-3:45
PHASE 1: Initiation Phase continued
Discussion topics:

• Campaign communications: Phase 1
• Oregon State University case study
• Key takeaways

3:45-5:00
Group Exercise

5:00-6:00
Networking Reception

6:00
Conference Adjurns for the Day
Dinner on your own

Day 2, Tuesday, May 7

8:00-9:00 AM
Continental Breakfast

9:00 AM-12:30 PM
PHASE 2: Silent/Nucleus Phase
Discussion topics:

• Engaging institutional and volunteer leaders
• Building and sustaining your campaign team
• Campaign communications: Developing your message platform and campaign collateral
• Oregon State University case study: Phase 2
• Key takeaways

12:30-2:00
Lunch on your own

2:00-5:00
PHASE 3: Public Phase
Discussion topics:

• Maintaining momentum in challenging economic times
• Campaign communications: Campaign kickoffs and sustaining momentum
• Oregon State University case atudy: Phase 3
• Key takeaways

5:00
Conference Adjourns for the Day
Dinner on your own

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Day 3, Wednesday, May 8

8:00-9:00 AM
Continental Breakfast

9:00-10:30
PHASE 4: Conclusion
Discussion topics:

• Campaign communications: Wrap up and transition
• Assessing campaign and post-campaign success
• Oregon State University case study: Phase 4
• Key takeaways

10:30-11:45
Case Study Exercise

11:45 AM-NOON
Wrap up with Faculty

NOON
Conference Adjourns

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