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Jan. 24 - 27, 2012
York Marriott Hotel
York, United Kingdom
UK higher education is currently going through major changes with the increasing pressure on public funds, and changes to the balance of the student/university relationship will alter the marketing role within our institutions.
Whether you're a newcomer to educational marketing, a seasoned marketing professional looking for a refresher or a development practitioner who is looking for a better understanding of your marketing colleague's office, this course has been devised for you.
New for 2012
This year as well as plenary and tutorial groups, we are featuring a range of elective sessions, so that you can discuss topics in smaller groups in more depth. The topics for the elective sessions include: internal communications; marketing to part-time students; internationalism; employer engagement; social media; post-graduate marketing and Key Information Sets (KIS) and transparency. Take a look at the full programme
Follow @CASE_Europe using #smi
Contact
Amy Cody
Events and Conferences Team
+44 (0)20 7448 9940
cody@case.org
SMI 2012 video
Strategic Marketing Institute 2011 highlights
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