About the Course

The Strategic Marketing Institute is an intensive, high-level training programme designed to ensure professionals develop the key skills they need to be highly effective in their roles and to progress to the next level of seniority in education marketing. The plenary sessions, interactive group sessions and networking opportunities have been designed to make sure you make the most of the Institute. Throughout the duration of the course you will:

• Develop educational and cultural marketing skills
• Learn first hand from experienced professionals from across the HE sector
• Gain a broad network of colleagues as a foundation for the rest of your career
• Increase your confidence in a dynamic, interactive environment

NEW for this year

As marketing and communications takes on an increasingly significant strategic role within institutions - in advising on market intelligence, pricing strategies and generating enhanced communications with prospective students, a new topic on pricing has been introduced to tackle and address these issues.

The changing nature of the HE sector makes increasing demands on its marketers who need to combine a comprehensive grasp of the marketing techniques, with complex institutional politics and a thorough understanding of the rapidly changing world of education. The Strategic Marketing Institute has been created as a resounding answer to that need.

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Who Should Attend?

Whether you are working within a marketing department or in any of the related areas including recruitment, schools liaison, press, publicity, public relations, external affairs, communications and web design, this is an ideal opportunity to understand how strategic marketing works in an HE context and how it affects the work that you do. This professional development course will enable you to learn the skills necessary to progress to a higher level in your career and will give you a valuable insight into your working environment.