Programme

Draft Programme

Tuesday 25 January

11.00-12.00 Registration
12.00-12.30 Welcome from the Chair
12.30-14.00 Lunch
14.00-15.00 The Future of University Marketing, Peter Slee
15.00-16.00 Group discussion
16.00-16.30 Refreshment break
16.30-17.00 Feedback
17.00-18.30 The 4 real Ps of HE marketing: power, politics, people and persuasion, Tricia King
19:30 Dinner

Wednesday 26 January

08.30-09.30 Who do you think you are? The reasons for branding, Tracey Lancaster
09.30-10.05 A short introduction to market research in higher education, Richard Taylor
10.05-10.55 Group exercise 
10.55 -11.20 Refreshment break
11.20-11.45 Feedback
11.45-13.00 The price is right, Richard Taylor
13.00-14.00 Lunch
14.00-15.30 How to bring excellent customer service to the heart of your institution, Peter Slee 
15.30-16.00 Refreshment break
16.00-17.30 "What difference does it make?" - what The Smiths and other bands can teach us about direct, interactive and online marketing, Chris Watts
17.30-19.30 Tutorials groups
19.30 Free evening

Thursday 27 January

09.00-10.30 Destination UK: Deal or No Deal, Christine Humfrey
10.30-11.00 Refreshment break 
11.00-12.30 Employer engagement: opportunities and obstacles for HEIs and the role of marketing, Tim Longden
12.30-13.30 Lunch
13.30-15.00 Briefing and group projects
15.00-15.30 Refreshment break
15.30-17.00 Group project
17.00-17.30 Refreshment break
17.30-18.30 Final tutorial sessions
19:30-20.00 Drinks reception
20.00-00.00 Dinner

Friday 28 January

07.30-10.00 Breakfast and depart