During the programme you will have the opportunity to work with some of the leading exponents in UK higher education marketing and learn from tutorials, seminars and from each other. After completing the course you will achieve invaluable learning outcomes:

• Better understanding of how marketing fits into and contributes to organisational strategy
• Increased knowledge of marketing theory and practice specific to the higher education context
• Increased confidence in communicating marketing strategy and outcomes to senior management/academic colleagues
• Focus on moving from operational to more strategic level of marketing
• Discussions on planning, costing, implementing and evaluating marketing activities and campaigns
• Peer discussions on practice and trends

Visit the plenary sessions page to see the learning outcomes from indiviidual sessions.