Robert Hill—Vice Chancellor for Public Affairs
University of Pittsburgh—Pittsburgh, Pa.
United States
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Strategic Marketing Institute 2011

Jan. 25 - 28, 2011
Marriott Hotel York
York, United Kingdom


The Strategic Marketing Institute is an intensive, high-level training programme designed to ensure professionals develop the key skills they need to be highly effective in their roles and to progress to the next level of seniority in education marketing.

Topics covered include: branding, customer care, interactive and direct marketing, marketing communications, market intelligence and marketing management and new for this year - pricing. The Institute will be chaired by Peter Slee, Deputy Vice-Chancellor of the University of Huddersfield.

There has never been a more exciting or demanding time to work in higher education marketing, increasing pressure on public funds and changes to the balance of the student/university relationship will alter the role within marketing our institutions.

Whether you're a newcomer to educational marketing, a seasoned marketing professional looking for a refresher, or a development practitioner who is looking for a better understanding of your marketing colleague's office, this course has been devised for you.

Read more about the tutors at this years Institute.


Contact:
Janette Niccolls
CASE Europe Events and Conferences
+44 (0)20 7448 9940

 

 

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