Arturo Martinez—Director of Creative Services
Tarrant County College District—Fort Worth, Texas
United States
Conferences & Training

Social Media and Community: The Case for Implementation

March 19 - 21, 2014
The Ritz-Carlton Marina Del Ray
Los Angeles, Calif., United States

Developed by leading practitioners, this immersion into the latest developments in social media offers real-world, ready to implement tactics for communications and engagement. The two-track structure provides introductory education for those who desire it and advanced content for those with more experience.

This conference is designed for newcomers to the advancement profession and professionals with mid- and senior-level responsibility.

This conference is held in conjunction with Social Media 101 a preconference workshop for newcomes to the advancement profession.

Program starts midday on Wednesday and ends midday on Friday.


Benefits of Attending
  • Increase donor participation with crowdfunding.
  • Learn how to use social media for crisis communications and for international institutions and alumni.
  • Discuss using LinkedIn for prospect discovery and engagement.
  • Explore the age of the virtual volunteer.
  • Increase your reach with live streaming.
Who Should Attend
  • Web and social media strategists
  • Enrollment professionals
  • Digital communication experts
  • Alumni engagement professionals
  • Executives and administrators (vice presidents, school heads)


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