Preconference Workshop: Social Media 101
April 17, 2013
Hyatt Regency Cambridge
Boston, Mass., United States
Social Media 101
New to social media? Don’t know a tweet from a text? This optional preconference workshop will get you up to speed on the latest tools.
A separate registration fee is required.
Wednesday, April 17
8:00-8:30
Registration and Continental Breakfast
8:30-8:45
Welcome and Introductions
8:45-9:45
Social Media 101
Now more than ever advancement, alumni relations and communications professionals are expected to understand—and speak somewhat knowledgeably—about social tools. Nearly every organization is involved in social media in some way, but not all are thinking about it strategically. This workshop will review the social landscape, highlighting popular tools and outlining the fundamental changes to the ways we now communicate and interact online.
9:45 AM-NOON
Social Media Tools
This session offers an overview of seven social networking platforms. Presenter will discuss basic terminology and will highlight the nuances of some of the services (privacy options, etc).
- Facebook: We'll demystify the algorithm Facebook uses to determine where and when content appears and explain the difference between Groups and Pages.
- Twitter: An introduction to the microblogging service with examples of how individuals and institutions use it.
- LinkedIn: Includes the basics of LinkedIn's functionality and a discussion on the benefits of being selective when it comes to making and accepting connection requests.
- Google+: Learn about the latest player in the social media game and the potential it holds for higher education.
- Location-based services: You'll get the basics on platforms such as Foursquare and SCVNGR and understand what it means to an institution when someone "checks in."
- Blogs: An introduction to blogs and blogging platforms with a few individual and institutional examples.
- Pinterest: learn the basics and see examples of institutional and educational uses.
NOON
Workshop Adjourns
