Preconference Workshop: Social Media 101
April 17, 2013
Hyatt Regency Cambridge
Boston, Mass., United States
New to social media? Don’t know a tweet from a text? This optional preconference workshop will get you up to speed on the latest tools.
A separate registration fee is required.
Wednesday, April 17
Registration and Continental Breakfast
Welcome and Introductions
Social Media 101
Now more than ever advancement, alumni relations and communications professionals are expected to understand—and speak somewhat knowledgeably—about social tools. Nearly every organization is involved in social media in some way, but not all are thinking about it strategically. This workshop will review the social landscape, highlighting popular tools and outlining the fundamental changes to the ways we now communicate and interact online.
Social Media Tools
This session offers an overview of seven social networking platforms. Presenter will discuss basic terminology and will highlight the nuances of some of the services (privacy options, etc).