Look for these resources at the Social Media and Community conference. These materials will build upon the information you'll be learning in conference sessions.

Buy on site and save! You won't pay shipping charges when you purchase books at the conference and take them home with you. All publications will be sold at the CASE member price.

Materials available for purchase during the conference include:

• Caffeine for the Creative Mind: 250 Exercises to Wake Up Your Brain
  What do you do when you need a creative jolt for your brain? Try dipping into this collection of short, focused creative exercises.

• Content Strategy for the Web

• Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization
  This book provides guidance on applying business disciplines--strategy, planning, execution, measurement, analysis, optimization--to social media programs. Provides practical solutions for structuring programs, defining metrics, managing crises and other situations.

• Social Works: How #HigherEd Uses #Social Media to Raise Money, Build Awareness, Recruit Students, and Get Results
  This book takes an in-depth look at how 25 colleges, universities and alumni associations effectively used social media to achieve success in focused initiatives, ranging from promoting events to raising awareness of research to highlighting a new homepage on an institutional website. The book draws upon the findings of the third survey of social media in advancement, conducted by Slover Linett Strategies and mStoner in partnership with CASE in early 2012. Results of the survey were examined with particular attention to those institutions that "consider their social media activities to be ‘very successful'"-and looked particularly at what those institutions do with social media to deliver that success.

Consider adding these titles to your advancement library. Don't forget to leave a little extra room in your suitcase to carry home your new CASE books.