Charles Bacarisse—Vice President for Advancement
Houston Baptist University—Houston, Texas
United States
Conferences & Training

Social Media and Community

April 17 - 19, 2013
Hyatt Regency Cambridge
Boston, Mass., United States


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This conference will bring together experts, leaders and professionals passionate about the conversation made possible by social media channels. Social media novices and experienced social media strategists will find topics that explain and expand, and opportunities that intrigue and inspire.

Dive into the techniques, ideas and strategies surrounding some of the best thinking about social media in educational institutions. Join the community in Boston!

This conference is held in conjunction with the Preconference Workshop: Social Media 101.

This conference is designed for newcomers to the advancement profession and professionals with mid- to senior-level responsibility.


 

Who Should Attend
  • Web and social media strategists
  • Enrollment professionals
  • Alumni engagement professionals
  • Digital communication experts
  • Executives and administrators (vice presidents, school heads/principals, senior directors)
Benefits of Attending
  • For the social media novice, receive a practical orientation to the most widely used social media platforms.
  • For the more experienced social media professional, engage face-to-face with respected educational leaders.
  • Discuss the results of the third CASE/mStoner/Slover-Linnett survey on the use of social media in advancement.
  • Discover how educational institutions are tracking, assessing and evaluating the effectiveness of social media channels.
  • Interact with faculty members and speakers whose experience and expertise make them thought leaders within the social media discipline.

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