Social Media and Community

Faculty

Conference Chair

Susan Evans
Senior Strategist
mStoner

Find Susan online:

Blog: http://susantevans.com
Twitter: @susantevans
LinkedIn: http://www.linkedin.com/in/susantevans
Website: http://mstoner.com

Susan Evans is the senior strategist for mStoner where she leads a consulting team that develops comprehensive strategies, solutions and implementations for educational institutions.

Before mStoner, Evans was director of creative services at the College of William & Mary. As a member of the university’s senior strategic communication team, she directed a diverse team of 13 professionals and managed the creative vision, scope, brand and planning for marketing and communications, including the university’s online presence (web, video and social media) and major print publications. Also while at William & Mary, she spent 12 years on the management team of the CIO and nineyears in human resources.

She has presented at national conferences including HighEdWeb, edUi, eduWeb, EDUCAUSE and the American Marketing Association Symposium. Projects she led at William & Mary have earned many industry awards, including three Circle of Excellence Gold Medals from CASE. She has also served as a judge for the CASE Circle of Excellence Awards.

Evans holds a bachelor’s degree in Spanish language and literatures from James Madison University.

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Faculty

Nyleva Corley
Web and Social Media Manager
University of Texas at Austin

Find Nyleva online:

Twitter: @Nyleva
LinkedIn: https://www.linkedin.com/in/nylevacorley
Website: http://www.utexas.edu

Nyleva Corley leads the Digital Content Group in the University Communications portfolio at the University of Texas at Austin. The Digital Content Group oversees the university's central web and social media communications, including web and email content strategy, development and curation; photography and videography strategy, production and consultation; social media engagement and monitoring; and web and social metrics and analysis.

From developing home page features content to advancing social media efforts, Corley is responsible for many areas of the university’s web presence, including the university’s home page. Every day, and especially during times of crisis, the university’s website and social media channels are two of the most critical platforms for quickly disseminating information to the students, parents, faculty, staff and alumni of the university community.

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Andrew Gossen
Senior Director for Social Media Strategy, Alumni Affairs and Development
Cornell University

Find Andrew online:

Twitter: @agossen
LinkedIn: http://www.linkedin.com/in/andrewgossen
Website: http://alumni.cornell.edu

Andrew Gossen is the senior director for social media strategy in Cornell University's Division of Alumni Affairs and Development. He joined Cornell in early 2010 to spearhead the integration of social media and mobile technology into the division's strategic plan.

Previously, Gossen spent eight years at the Alumni Association of Princeton University in a number of diverse roles. He sits on the CASE Commission on Alumni Relations, co-chairs the CASE Task Force on Social Media, and serves on the Advisory Group of Alumni Futures.

He holds a bachelor's degree from Princeton University and a doctorate in social anthropology from Harvard University.

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Nicole O’Connell
Director of Enrollment Marketing and Communications
Loyola University Chicago

Find Nicole online:

Twitter: @noconnell
LinkedIn: https://www.linkedin.com/pub/nicole-o-connell/20/181/78a
Website: enrollmentmarketingEDU.com

Nicole O’Connell is the director of marketing and communications at Loyola University Chicago where she is responsible for driving enrollment through the development of strategic integrated marketing and communications campaigns.  Loyola’s annual enrollment goals total over 4,000 which are inclusive of undergraduate, graduate and the adult degree completion markets.  She has extensive experience in cross-channel and digital marketing and with current focus on mobilizing university platforms to capture growing market trends in mobile communications.

Her recent initiatives include a significant brand revision for undergraduate enrollment, the launch of a new undergraduate website, the rollout of a multitiered social media and mobile marketing platform and implementation of a comprehensive SEO content strategy.  A data-driven marketer, O'Connell is committed to executing the digital agenda with use of analytics to develop informed marketing strategy and integrate new media.
Previous to Loyola, she honed her extensive marketing, development and higher education expertise at The Rotary Foundation, Marquette University, and Westwood Colleges.

O'Connell holds a bachelor's degree in economics from Marquette University.

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Patrick Powers
Director of Digital Marketing and Communications
Webster University

Find Patrick online:
Twitter: @patrickjpowers
LinkedIn: http://www.linkedin.com/in/patrickjpowers
Website: http://patrickpowers.net

Patrick Powers leads the Digital Marketing and Communications team for the Global Marketing and Communications unit at Webster University. He provides university leadership for the development and implementation of integrated marketing and communications strategies designed to attract students and enhance the university’s reputation, specifically through the web and new media.

His background includes more than 10 years in the marketing and communications field with experience as a reporter, writer, editor, web developer and community manager. Areas of expertise include digital strategy, planning, implementation and measurement. He is a nationally recognized expert in the use of social media in higher education, quoted on the topic in The Chronicle of Higher Education, the Washington Post, University Business and the St. Louis-Post Dispatch.

He presents nationally on such topics as "Social Media for Advancement and Admissions: Moving from Tactics to Strategy," "Using Twitter to Ensure Student Learning Experiences," and "Getting More from a Facebook Page." His writing on the subject has been featured by  CASE, the London School of Economics and Political Science, and HigherEd Live.

Powers holds an master's degree in business administration from Webster University; a master's degree in public affairs reporting from the University of Illinois Springfield; and a bachelor's degree in communications and political science from Saint Louis University.

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Speakers

Sarah Evans
Owner
Sevans Strategy

Find Sarah online:

Blog: http://sarahsfav.es
Twitter: @prsarahevans
LinkedIn: http://www.linkedin.com/in/prsarahevans
Website: http://sevansstrategy.com

Sarah Evans is the owner of Sevans Strategy, a public relations and new media consultancy. It's her personal mission to engage and employ the use of emerging technologies in all communication that connects her with a rapidly growing base of more than 70,000 people.

A self-described social media freak, Evans blogs at Sarah's Faves, her personal recommendation platform for all things social media and tech. On any given day you may see her recommendation of a new favorite website or app, a cool geek product or the hippest Apple accessory.

She created and moderates #Journchat, the first-ever weekly live tweetchat for public relations professionals, journalists and bloggers. She previously blogged at PRsarahevans.com and shares a daily resource for public relations professionals called Commentz.

A "for good" advocate, Evans worked with a local crisis center to raise more than $161K in three weeks via social media and is a team member of the Guinness Book World Record holding #beatcancer.

She can be seen in Vanity Fair's America's Tweethearts, Forbes' 14 Power Women to Follow on Twitter and Entrepreneur's Top 10 Hot Startups of 2010.

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Matthew Herek
Associate Director, Young Alumni Engagement
Northwestern University

Find Matthew online:

Twitter: @mherek
LinkedIn: http://www.linkedin.com/in/matthewherek

Matthew Herek is currently the associate director of young alumni engagement at Northwestern University, a position he has held since 2008. In this role, he aims to keep graduates of the last decade active in the global Northwestern community and invested in Northwestern's philanthropic interests.

He is the main voice of @nualums on Twitter and a curator of facebook.com/northwesternalumni. He blogs frequently for CASE on the topic of social media, and was a contributor to the September 2011 issue of CURRENTS. Prior to arriving at Northwestern, Herek held positions in campus center management at the Illinois Institute of Technology and residential education at DePaul University.

He received a bachelor's degree in engineering arts and a master's degree in student affairs administration from Michigan State University.

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Jeffrey Kirchick
Director of University Outreach
SCVNGR

Find Jeffrey online:

Twitter: @jeffreykirchick
LinkedIn: http://www.linkedin.com/in/jeffkirchick
Website: http://www.scvngr.com

Jeff Kirchick is a universities and independent schools specialist at SCVNGR, a Google-funded geo-social networking and gaming platform in Cambridge, Mass. In his role at SCVNGR, Kirchick works with the company's 350+ university clients to develop location-based games and mobile strategies with SCVNGR's platform. He is responsible for bringing new clients to the platform and helping to fuel brand, nonprofit and media partnerships to generate buzz and attention toward what universities can do with SCVNGR.

Kirchick also speaks regularly on the geo-location/geo-social spaces, how they will evolve and what applications they might have for higher education. He contributes frequently to shows and blogs that feature content about social media, particularly in higher education.

He graduated from Princeton University in June 2010 with a bachelor's degree in English and certificates in Creative Writing and French.

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Cheryl Slover-Linett
Managing Partner
Slover Linett Strategies

Find Cheryl online:

Website: http://www.sloverlinett.com

Cheryl Slover-Linett founded Slover Linett Strategies in 1997 and has led its growth into one of the most respected audience research firms in the culture and education sectors. She has built long-term relationships with renowned institutions and organizations, including the University of Chicago, Stanford University, Johns Hopkins and UCLA. She has become a trusted conduit to minds and hearts of audiences for these and other leading organizations.

In the 14 years since she founded the firm, Slover-Linett has designed and led hundreds of strategic audience and market research studies and evaluations. She speaks frequently at nonprofit conferences and has presented research findings to the CASE, the American Marketing Association, the League of American Orchestras, the American Association of Museums and the National Arts Marketing Project.

Slover-Linett earned a master's degree in business administration from UCLA Anderson, where she was also an international management fellow at the Center for International Business and Education Research (CIBER). She earned her bachelor's degree in economics from Yale University.

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Michael Stoner
President
mStoner

Find Michael online:

Blog: http://www.mStonerblog.com
Twitter: @mStonerblog
LinkedIn: http://www.linkedin.com/in/mStoner
Website: http://www.mStoner.com

During 30 years as a communicator and consultant, Michael Stoner, the president of mStoner, has served more than 250 education institutions, nonprofits and businesses on four continents. He is recognized as an authority on how institutions can use the Internet and the web to communicate effectively with their constituents and how they can engage effectively using social media. A pioneer in ecommunications, he published his first email newsletter in the early 1990s and completed his first university website project in 1995.

Along with Rob Cima and Voltaire Miran, Stoner launched mStoner in 2001. Now the best recognized and most-experienced communications firm at integrating brand, web and social media for schools, colleges and universities, mStoner's assignments also include print design and broader marketing initiatives. Clients include Ball State University, Brown University, College of Charleston, College of William & Mary, George School, Kellogg School of Management, Mount Holyoke College, Northfield Mount Hermon School, Oakton Community College, Princeton University, the University of Missouri, Yale Law School and many others.

Stoner has spoken at hundreds of professional conferences and has authored book chapters for CASE and Open University Press books and many professional articles. He earned a CASE Crystal Apple in 2003.

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CASE Crystal Apple award winner for excellence in teaching.