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Can't attend Social Media & Community? You can with CASE Simulcast—a live, interactive video broadcast that will allow you to engage in conference sessions in real time-from the comfort of your office.
It's convenient, it's easy and it's the next best thing to being there.
It's that easy!
Note about track sessions
These sessions focus on topics that are (or will be) fundamental to the planning, implementation and measurement of social media programs for advancement.
These sessions, which presume that attendees are comfortable and experienced with social media platforms and concepts, engage with some of the more complex and ambiguous topics that are emerging as social media programs in advancement become more sophisticated.
2:45-4:00 PM CT (75 minutes); 3:45-5:00 PM ET
What Do I Say? Content Ideas for Your Social Media Channels
It bears repeating, content is king. If you are just getting started with a social media channel, it can be daunting to figure out what to say. Even those of us who have been doing this for a while experience an occasional dry spell or suffer through good, old-fashioned writer's block. Whether you are a newbie or a seasoned pro, coming up with good stuff to use on your institution's social media channels is sometimes challenging. This session will present some suggestions.
Speaker: Susan Evans, Senior Strategist, mStoner
4:15-5:30 PM CT (75 minutes); 5:15-6:30 PM ET
Succeeding With Social Media
During this session, we'll look at what we learned in our third year of conducting the CASE/mStoner/Slover Linett survey on social media in advancement. What's changed-and what has stayed the same? How have schools, colleges and universities responded to external demands for more engaging social channels? How have staffing, management and policies shifted internally to keep up with these needs? Explore these and other findings. This year, we focused more sharply on success, probing on particular tools, practices and tactics of social media that help institutions to achieve successful outcomes. We'll look at what our data reveals about the characteristics of successful campaigns and institutions on social media.
Speakers: Bill Hayward, Vice President for Higher Education, Slover Linett Strategies; Michael Stoner, President, mStoner
9:00-10:15AM CT (75 minutes); 10:00-11:15AM ET
Connect Your Own Dots: Social Media Integration as a Best Practice for Marketing and Communications
Your audiences experience your brand and hear from you through a long list of social media and non-social media channels, and you shouldn't expect them to connect the dots. You need to develop an institutional plan that will allow you to stay on message across multiple communication channels using everything from social media aggregators to editorial calendars to social media campaigns. Not only that, a social media strategy isolated from your broader communication strategy is a risk. We'll share specifics and demonstrate best practices through case studies from educational institutions.
Speakers: Susan Evans, Senior Strategist, mStoner; Nyleva Corley, Web and Social Media Manager, University of Texas at Austin
10:30-11:45AM CT (75 minutes); 11:30AM-12:45PM ET
Recruiting Using Social and Mobile: "There's an app(roach) for that!" What You Need to Know
How do you stand apart from your competition and become a top choice for prospective students? Gone are the days of one-way messaging and traditional brand marketing. It's all about real-time marketing and fostering engagement with your target market set. At this session you will learn how to integrate new media and technology into traditional marketing and communications channels and leave with five take-aways you can implement immediately.
Speaker: Nicole O'Connell, Director of Enrollment Marketing and Communications, Loyola University Chicago
1:45-3:00PM CT (75 minutes); 2:45-4:00PM ET
He who has the most followers doesn't always win. There are a number of tools available to measure the success of a social media program. The challenge is determining which metrics are actually meaningful. Explore the ways to measure effectiveness on Facebook, Twitter and other social media platforms.
Speakers: Andrew Gossen, Senior Director for Social Media Strategy, Alumni Affairs and Development, Cornell University; Patrick Powers, Director of Digital Marketing and Communications, Webster University
3:15-4:30PM CT (75 minutes); 4:15-5:30PM ET
Plan Now, So You Don't Panic Later: How to Make Social Media Work for Crisis Communications
Social media are unequivocally proven as powerful communication tools, but what about during times of crisis? Do the rules of social media engagement change when an emergency strikes? In this session, we'll view social media and crisis communications through the lens of the Sept. 28, 2010, shooting incident at the University of Texas at Austin. Social media, along with channels such as web, text alerts, email and sirens, were used to inform the campus and local community of the emergency situation. We'll explore the successes and challenges experienced while communicating during the campus lockdown and discuss the tools and channels, roles and responsibilities, the communication time line, technology considerations, the community response and lessons learned.
Speaker: Nyleva Corley, Web and Social Media Manager, University of Texas at Austin
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