Social Media & Community

Faculty

Conference Chair

Andrew Gossen
Senior Director for Social Media Strategy, Alumni Affairs and Development
Cornell University

Find Andrew online:

Twitter: @agossen
LinkedIn: http://www.linkedin.com/in/andrewgossen
Website: http://alumni.cornell.edu

Andrew Gossen is the senior director for social media strategy in Cornell University's Division of Alumni Affairs and Development. He joined Cornell in early 2010 to spearhead the integration of social media and mobile technology into the division's strategic plan.

Previously, Gossen spent eight years at the Alumni Association of Princeton University in a number of diverse roles. He sits on the CASE Commission on Alumni Relations, co-chairs the CASE Task Force on Social Media, and serves on the Advisory Group of Alumni Futures.

He holds a bachelor's degree from Princeton University and a doctorate in social anthropology from Harvard University.

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Faculty

Elizabeth Allen
Associate Director of Advancement for Alumni Relations
The American School in London

Find Elizabeth online:

Blog: http://www.adaptiveblog.com
Twitter: @lizallen
LinkedIn: http://www.linkedin.com/in/elizabethallen

Elizabeth Allen has worked with educational institutions, nonprofits and the private sector to develop communication strategies and goals.

She has served on the faculty at several CASE district and national conferences, and was the chair of the 2010 CASE Social Media and Community conference. She has also delivered numerous presentations to nonprofits, to educational institutions and to private companies.

She is a member of the Alumni Futures Advisory Group. She has been a recipient of the CASE "Stellar Speaker" and "Faculty Star" awards. Her writing has been published in CURRENTS magazine and in a chapter for Alumni Relations: A Newcomer's Guide to Success. In addition to her own blog, Allen has been featured as an author for several higher education blogs, including a role as regular contributing author to edSocialMedia.

Allen holds a bachelor's degree from Scripps College.

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Greg Block
Director of Media Relations and New Media, Marketing and Communications
San Diego State University

Find Greg online:

Twitter: @blockgreg / @SDSU_NewsTeam
Website: http://newscenter.sdsu.edu/sdsu_newscenter/news.aspx

Greg Block is director of media relations and new media for San Diego State University. Having graduated from SDSU's journalism program in 1995, he returned to his alma mater in October 2008 to oversee communications and to incorporate new media strategies into the university's marketing and communications programs.

Previously he was vice president for Benedetto Communications, Inc. where he was responsible for strategic planning, creative development and overall marketing and communications services for the firm's public relations and public affairs clientele.

Block has worked in the public and private sectors, as well as in-house and as outside agency counsel. Prior to BCI, Block managed the communications program for one of the country's most successful military base redevelopment projects, Liberty Station. As communications manager for The Corky McMillin Companies, he was responsible for media relations, community outreach, government affairs, crisis communication and special events for the 361-acre, $850 million renovation of the former San Diego Naval Training Center.

Prior to that Block spent time as a public information officer at the City of San Diego Water Department's Capital Improvements Program, working with community planning groups and citizens across the City of San Diego affected by the impacts of major infrastructure construction projects. He has been marketing director of The T Sector, a start-up technology magazine where he was responsible for building relationships with various business organizations and technology companies, creating and producing large-scale special events and building the awareness of the magazine. As vice president at Berkman Communications, Block managed the communications programs for companies and organizations in a variety of industries, including law, real estate and development, nonprofit, healthcare, restaurants and hospitality, technology and entertainment.

He earned a bachelor's degree in journalism with a public relations emphasis from San Diego State University. He sits on the board of directors of Mental Health Systems, Inc. and is a past board member of the Public Relations Society of America San Diego Chapter.

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Andrew Shaindlin
Associate Vice President for Advancement
Carnegie Mellon University

Find Andy online:

Twitter: @alumnifutures
Facebook: http://www.facebook.com/alumnifutures  
Website: http://www.alumnifutures.com

Andy Shaindlin recently joined Carnegie Mellon University in Pittsburgh, Pa., as the associate vice president for advancement, overseeing alumni relations and annual giving. He has worked in alumni relations since 1989, at Brown University (his alma mater), the University of Michigan and the California Institute of Technology. Most recently, he operated his own consulting business under the Alumni Futures name, helping organizations to understand and deploy community-enabling technologies.

Shaindlin has presented internationally at dozens of conferences, and has published articles, white papers and book chapters on topics in advancement. He maintains the Alumni Futures blog (www.alumnifutures.com) where he writes about ideas, trends and new directions in educational advancement.

Shaindlin has chaired the CASE Commission on Alumni Relations, and served on the CASE Board of Trustees. He received the CASE Crystal Apple Award for Excellence in Teaching in 2006. He holds a master's degree in education.

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Michael Stoner
President
mStoner

Find Michael online:

Blog: http://www.mStonerblog.com
Twitter: @mStonerblog
LinkedIn: http://www.linkedin.com/in/mStoner
Website: http://www.mStoner.com

During 30 years as a communicator and consultant, Michael Stoner, the president of mStoner, has served more than 250 education institutions, nonprofits and businesses on four continents. He is recognized as an authority on how institutions can use the Internet and the web to communicate effectively with their constituents and how they can engage effectively using social media. A pioneer in ecommunications, he published his first email newsletter in the early 1990s and completed his first university website project in 1995.

Along with Rob Cima and Voltaire Miran, Stoner launched mStoner in 2001. Now the best recognized and most-experienced communications firm at integrating brand, web and social media for schools, colleges and universities, mStoner's assignments also include print design and broader marketing initiatives. Clients include Ball State University, Brown University, College of Charleston, College of William & Mary, George School, Kellogg School of Management, Mount Holyoke College, Northfield Mount Hermon School, Oakton Community College, Princeton University, the University of Missouri, Yale Law School and many others.

Stoner has spoken at hundreds of professional conferences and has authored book chapters for CASE and Open University Press books and many professional articles. He earned a CASE Crystal Apple in 2003.

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Speakers

MeiMei Fox
Social Web Community Manager, Stanford Alumni Association
Stanford University

Find MeiMei online:

Facebook: http://www.facebook.com/stanfordalumni 
Twitter: @stanfordalumni / @meimeifox
Website: www.meimeifox.com 
Facebook: http://www.facebook.com/meimeifox 
LinkedIn: http://www.linkedin.com/in/meimeifox 

MeiMei Fox is the social web community manager for Stanford Alumni Association. She works with a team to determine social media strategy, create content for the Stanford Alumni Facebook Page and Twitter account, manage online crises, and engage the community in lively, relevant discussions. In addition, Fox blogs for Mallika Chopra's website Intent.com and on her own website www.meimeifox.com, and tweets as @meimeifox.

In 2009, she was the writer and social media expert for Alexandra Cousteau's Expedition Blue Planet, on which she spent four months traveling the world writing blogs, tweeting and co-authoring short films for YouTube about critical water issues. She has been a professional freelance writer, co-author, ghostwriter and editor of nonfiction books on health, wellness, spirituality and psychology for over a decade. She spends a lot of time on Facebook, as well as reading Mashable, SmartBrief in Social Media, and other social media-related blogs and Twitter feeds.

Fox graduated Phi Beta Kappa with honors and distinction from Stanford University with a bachelor's degree and master's degree in psychology.

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Ian Hsu
Director of Internet Media Outreach
Stanford University

Find Ian online:

Facebook: http://www.linkedin.com/in/ianhsu 
Twitter: @IanHsu

Ian Hsu is the director of Internet media outreach at Stanford University. Before joining Stanford in 2007, Hsu held consulting, product marketing and online marketing positions at Sapient, Advanced Micro Devices, Spansion, and Filmloop.

For his work on Stanford University's Facebook strategy, Hsu was awarded the 2009 Excellence in New Communications Award by the Society for New Communication Research (SNCR), a global nonprofit research and education think tank dedicated to the understanding of new media. His work at Stanford has been covered by many educational and new media publications including The New York Times, The Chronicle of Higher Education, CURRENTS magazine, Mashable and Inside Facebook.

He holds a bachelor's degree in electrical engineering and master's degree in management science and engineering from Stanford.

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Jeffrey Kirchick
Director of University Outreach
SCVNGR

Find Jeffrey online:

Twitter: @jeffreykirchick
LinkedIn: http://www.linkedin.com/in/jeffkirchick
Website: http://www.scvngr.com

Jeff Kirchick is a universities and independent schools specialist at SCVNGR, a Google-funded geo-social networking and gaming platform in Cambridge, Mass. In his role at SCVNGR, Kirchick works with the company's 350+ university clients to develop location-based games and mobile strategies with SCVNGR's platform. He is responsible for bringing new clients to the platform and helping to fuel brand, nonprofit and media partnerships to generate buzz and attention toward what universities can do with SCVNGR.

Kirchick also speaks regularly on the geo-location/geo-social spaces, how they will evolve and what applications they might have for higher education. He contributes frequently to shows and blogs that feature content about social media, particularly in higher education.

He graduated from Princeton University in June 2010 with a bachelor's degree in English and certificates in Creative Writing and French.

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Adam Miller
Senior Marketing Analyst, Stanford Alumni Association
Stanford University

Find Adam online:

Facebook: http://facebook.com/stanfordalumni  
Twitter: @stanfordalumni  
Website: alumni.stanford.edu

Adam Miller is Senior Manager, Community Strategy & Business Analysis at the Stanford Alumni Association (SAA). His work merges principles of marketing, design thinking, and technology to further the organization's understanding of alumni and develop business systems to serve their needs. In 2005, he developed The Relationship Model, a new benefits-based behavioral segmentation model of alumni that provides a data-driven picture of the relationship alumni have with the University and yields concrete ways to act upon that relationship. The Relationship Model has changed the way SAA thinks about engaging alumni and uncovered groups of alumni who engage with Stanford in less traditional and visible ways. Other areas of focus include social media, surveys, and email analytics. Miller graduated from Stanford in 1999 with a double major in Music (with a specialization in Music, Science, and Technology) and Human Biology, and has been a member of Stanford's staff since 2002.

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Tim Nekritz
Associate Director of Public Affairs and Director of Web Communication
State University of New York at Oswego

Find Tim online:

Facebook: http://www.facebook.com/tim.nekritz
Twitter: @TimNekritz
Blog: insidetimshead.wordpress.com

Tim Nekritz is the associate director of public affairs and director of web communication at the State University of New York at Oswego. He has presented on location-based social media at Stamats SIMTech 2010 and wrote an article on this topic for the January 2011 edition of CURRENTS magazine

When not competing for mayorships on Foursquare or looking for the next geosocial gem, he manages day-to-day web communication operations at Oswego, which can include content development, strategy, multimedia, online solutions, social media and emerging platforms. Nekritz blogs about words, writing and the web (including geosocial media) at insidetimshead.wordpress.com.

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Pankaj Prasad
Business Development
DoubleDutch

Find Pankaj online:

Twitter: @therealpankaj
Website: http://www.doubledutch.me

Pankaj Prasad is responsible for business development and strategic partnerships for DoubleDutch. San Francisco-based DoubleDutch (http://www.doubledutch.me) provides "white-label" geosocial apps to businesses and universities to connect employees, customers and communities.

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Cheryl Slover-Linett
Managing Partner
Slover Linett Strategies

Find Cheryl online:

Website: http://www.sloverlinett.com

Cheryl Slover-Linett founded Slover Linett Strategies in 1997 and has led its growth into one of the most respected audience research firms in the culture and education sectors. She has built long-term relationships with renowned institutions and organizations, including the University of Chicago, Stanford University, Johns Hopkins and UCLA. She has become a trusted conduit to minds and hearts of audiences for these and other leading organizations.

In the 14 years since she founded the firm, Slover-Linett has designed and led hundreds of strategic audience and market research studies and evaluations. She speaks frequently at nonprofit conferences and has presented research findings to the CASE, the American Marketing Association, the League of American Orchestras, the American Association of Museums and the National Arts Marketing Project.

Slover-Linett earned a master's degree in business administration from UCLA Anderson, where she was also an international management fellow at the Center for International Business and Education Research (CIBER). She earned her bachelor's degree in economics from Yale University.

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CASE Crystal Apple award winner for excellence in teaching.