Social Media & Community

April 13 - 15, 2011
Westin Market Street (@WestinSF)
San Francisco, United States

Social media is no longer a novelty, and conferences about social media can no longer afford to focus exclusively on the basics. Users are becoming increasingly sophisticated, and institutions seeking to take advantage of this powerful and rapidly-evolving set of tools need to keep pace.

Can't attend? Participate via CASE Simulcast. >> Learn more and register

This conference is designed to address the needs of social media novices who need a practical and comprehensive introduction to the social media ecosystem as well as experienced advancement professionals who are turning their attention to more complex questions of integrated marketing strategies, brand monitoring, geolocation, community management and more. With an experienced and innovative faculty, this conference will position your social media program to thrive as these tools become increasingly central to your advancement efforts.

 

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

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Follow us on Twitter and Linkedin! All meeting space at the Social Media & Community conference will have wireless access so everyone can tweet, blog, and get connected! Keep up with the conversations before, during and after the conference with the Twitter hashtag. #casesmc11

Join the Mobile Challenge! Conference participants are invited to participate in SCVNGR, a game about going places, doing challenges, earning points and unlocking rewards. Players participate via SMS (text messaging) or on the free SCVNGR app for iPhone and Android and earn rewards at local businesses. >> Learn more.

Meet up for the Tweetup Connect with the people in your network and share more than 140 characters at a time! Join the Tweetup on Thursday night at Jillian's San Francisco. Co-sponsored by: CASE and Alumni Futures.

Benefits of Attending

• For the social media novice, receive a practical orientation to the most widely used social media platforms.
• For the more experienced user, engage with the emerging complexity of the social media ecosystem and raise your sights with some of our advanced sessions.
• Learn how to build support and secure resources for your social media efforts. A session on "Making the Case for Social Media" will focus on helping you in your conversations with decision-makers.
• Discuss the results of the second CASE/mStoner/Slover-Linnett survey on the use of social media in advancement.
• Discover the experience of working on a dedicated social media team.
• Interact with faculty members representing a diverse cross-section of experience and expertise.

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Who Should Attend

• Vice presidents
• School heads/principals
• Executive directors
• Assistant or associate directors
• Volunteers

Note: These positions can represent offices as varied as alumni relations, communications and admissions from higher education and from independent schools.

 

Books available for Purchase at this Conference The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly Here Comes Everybody: The Power of Organizing Without Organizations Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust Social Media Marketing: An Hour a Day The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue