Conferences & Training
Faculty - Summer Institute in Communications & Marketing

Institute Chair

Teresa Scalzo

Teresa Scalzo
Creative Director, Carleton Communications and Editor, Carleton College Voice
Carleton College

Teresa Scalzo is the creative director at Carleton College, where she also serves as editor of the Carleton College Voice, the quarterly alumni magazine for Carleton. Named the Robert J. Sibley Magazine of the Year in 2001 by the editors of Newsweek, the Voice has received numerous awards for its editorial content and design from CASE, University and College Designers Association, Folio, and the Minnesota Magazine Publishers Association.

Before joining the Carleton staff in 1997, Scalzo served for nine years as editor of Minnesota, the bimonthly magazine for the University of Minnesota Alumni Association.



Faculty

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Mike Barzacchini
Director, Marketing Services
Harper College

Mike Barzacchini has worked in marketing communication and public relations for more than 20 years. For the past 14 years, he has served as director of the Marketing Services Department at Harper College, where he developed Harper's first branding campaign and leads the college's integrated marketing, web, and social media initiatives.

Along with his higher education experience, Barzacchini has developed communication campaigns for healthcare providers, state government agencies, manufacturers and consumer service companies. Whether delivering a workshop, writing copy for a direct marketing project or planning a campaign, his work is guided by the following three principles: access, usability and relevance.


Ashley Budd

Ashley Budd
Assistant Director of Digital Innovation for Alumni Affairs and Development
Cornell University

Ashley Budd is assistant director of digital innovation for alumni affairs and development at Cornell University. She is based in Saratoga Springs, N.Y., working remotely for the university as a digital strategist for the division and project manager for Cornell Giving Day.

Prior to joining the digital innovation team at Cornell, Budd spent more than five years at her alma mater, Rochester Institute of Technology, where she led social media strategy for undergraduate admissions. She serves as producer and host on the Higher Ed Live network where she explores innovations and trends in higher education. She speaks before national nonprofit groups and appears regularly at college admissions and higher education web professional conferences including Confab Events, NACAC, CASE, and HighEdWeb.


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David J. Gibson
Chief Creative Officer
Hampshire College

David Gibson joined Hampshire College in 2015 as its first chief creative officer, bringing 30 years of experience advancing the interests of mission-driven organizations, with a focus on higher education. He leads a talented team of writers, designers, and media specialists who ensure that Hampshire's story-its values, people, and experimenting pedagogy-are part of the national conversation in education.

He is a former vice president for strategic communications and creative services at Grenzebach Glier and Associates, where he consulted for nonprofit institutions in education and other sectors, including the London School of Economics, the Philadelphia Museum of Art, and Catholic Charities of the Archdiocese of New York. At MIT he was executive director of communications, stewardship, and events for Resource Development and led strategy and creative to support a multi-billion-dollar campaign. He had a similar role at Dartmouth College, where his portfolio included speech writing, film production, and stage-managing dozens of high-profile events. He has held senior editorial roles at higher-education magazines, including Cornell Magazine, where he and his team were twice named by Newsweek as winners of the Sibley Magazine of the Year award. As a former managing editor of Yankee Magazine, he helped earn its first-ever National Magazine Award nomination for reporting.


Liz Gross

Liz Gross
Social Media and Market Research Strategist
Great Lakes Higher Education Corporation and Affiliates

Find Liz Online:
Twitter: @LizGross144
Blog: lizgross.net

Liz Gross is a higher education social media scholar, practitioner, author and instructor. She is a social media and market research strategist for a federal student loan servicer, and teaches social media measurement for Higher Ed—an online course from Higher Ed Experts. She has spoken about social media and higher education at South by Southwest EDU, South by Southwest Interactive, the American Marketing Association Symposium for the Marketing of Higher Education, NASPA Techne, ACPA College Student Educators International, and the National Association of Student Financial Aid Administrators. Her writing has appeared in the ACUHO-I Talking Stick and CURRENTS magazine and her eBook, How to Manage Social Media in Higher Education. She also has a co-authored chapter for the upcoming New Directions in Student Services sourcebook, Engaging the Digital Generation.

Gross received her doctorate in leadership for the advancement of learning and service in higher education from Cardinal Stritch University. Her award-winning dissertation research examined the relationship between communication methods and the frequency and content of college student interactions with faculty.

She holds a bachelor's degree in interpersonal communication from the University of Wisconsin-Stevens Point and a master's degree in educational policy and leadership from Marquette University. 


Amy Hook

Amy Hook
Vice President of Marketing & Creative Services
Boston University

Amy Hook, vice president of marketing and creative services, joined Boston University in 1997. She currently oversees the university's in-house agency, Creative Services, which produces world-class, awarding-winning, brand-centric print collateral and websites for the university and its 17 schools and colleges. The department includes 60+ full-time employees working in web and print design, photography, editorial services and account management.

Under Hook's leadership, central university communications offerings have grown in number and impact, and the BU brand has flourished, with aid from a complete homepage redesign, an updated logo with specific guidelines for its use, and the launch of the daily online news site BU Today. Since 2004, these efforts have garnered nearly a hundred CASE Awards as well as other honors.

Hook earned both her bachelor's degree and her master's degree in business administration from Boston University.


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Matthew V. Jennings
Editor, Middlebury Magazine and Editorial Director, Communications
Middlebury College

Matt Jennings is the editor of Middlebury Magazine, a quarterly periodical published by Middlebury College. Under his guidance, Middlebury Magazine won numerous national awards for general excellence, editorial content and design; has been cited by education associations and journalism foundations for excellence in higher education reporting; and received national plaudits for its 2012 redesign by renowned creative director D.J. Stout.

Jennings has twice co-chaired the Editors' Forum and regularly conducts conference workshops and webinars on editorial best practices. He also co-directs the Middlebury Fellowships in Narrative Journalism and is a member of the American Society of Magazine Editors. In January, he spent two days cloistered in a room with 24 other magazine professionals, judging the best feature writing in American magazines (and ultimately voting on the National Magazine Award in this category). It was as close to nirvana as he'll ever get.


Susan Mesheau

Susan Mesheau
Vice-President, Enrolment and Student Services
Acadia University

Susan Mesheau is the vice-president, enrolment and student services at Acadia University in Wolfville, Nova Scotia. She has an extensive career in student recruitment and retention, marketing, and has earned international awards for excellence in branding, teaching, service and innovation.

She has authored several published articles and has chaired conferences on university marketing, branding, recruitment, and retention. Prior to joining Acadia, Mesheau held the positions of executive director of recruitment and retention and student recruitment and integrated marketing at the University of New Brunswick, and was executive director of marketing with the New Brunswick Department of Economic Development and Tourism.


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Shane Shanks
Senior Communications Strategist
Zehno Cross Media Communications

Shane Shanks is the senior communications strategist for Zehno Cross Media Communications. He previously served as the editorial director/associate director of university publications at Kansas State University. His work has won more than 100 national and regional awards from CASE, UCDA and other professional organizations.

In 2005 and 2008 K-State's recruitment website helped the university win the CASE District VI sweepstakes award for large institutions. His strategic tips have been featured in the Higher Ed Marketing Report, Designer magazine and CURRENTS. He has presented at numerous CASE and UCDA conferences and he won the CASE Crystal Apple for teaching excellence in 2005. As a faculty member at CASE Summer Institutes, he's coached hundreds of institutions on how to improve their publications, websites and marketing strategies.

Shanks is a graduate of Baker University and the University of Wales, where he studied on a Rotary Foundation scholarship. His freelance work includes covering Sarah Palin's hometown for the Times of London, writing celebrity gossip for Britain's #1 teen magazine and editing a state bar association magazine.



Crystal appleCASE Crystal Apple award winner for excellence in teaching.