Karen S. White—Executive Director of Alumni Relations
George Washington University—Washington, D.C.
United States
Conferences & Training
Summer Institute in Communications & Marketing
Faculty

Institute Chair

Rae Goldsmith headshot

Rae Goldsmith
Chief Marketing and Communications Officer
Southern Illinois University Carbondale

Rae Goldsmith oversees communications and marketing strategy and implementation at Southern Illinois University Carbondale. She joined SIU in August 2013 after serving for more than eight years as a vice president for CASE, where she led the development and delivery of advancement content through the offices of communications, books publishing, CURRENTS magazine, the CASE InfoCenter and research.

She joined the CASE staff in 2005 after more than 20 years leading communications and marketing initiatives as associate vice president at the University of Louisville and Central Michigan University and as a director and associate director at Ball State University. She earned a bachelor's degree in English and a master's degree in public relations from Ball State.

An active CASE volunteer, Goldsmith has chaired the Annual Assembly (now the Summit for Leaders in Advancement) and the conference for senior public relations professionals; served on the Commission on Communications and Marketing and the District III board; and been a frequent CURRENTS author and conference speaker. She is an eight-year veteran of the Summer Institute faculty and has been recognized with the CASE Crystal Apple Award for outstanding teaching at CASE conferences.



Faculty

Carlos Barroso

Carlos Barroso
Director of Marketing and Communications
Saint Andrew's School

Carlos Barroso is the director of marketing and communications and serves on the leadership team at Saint Andrew's School in Boca Raton, Fla.

Throughout his 12 years at Saint Andrew's, Barroso has been responsible for overseeing all marketing and communications efforts and activities for the school including public relations, website management, social media, multimedia, advertising, community and media relations, parent relations, communication standards and crisis communications. He has served as an Upper School student adviser and previously taught as an adjunct faculty member.

Over the course of his career in education, Barroso has presented as a faculty member and as chair person at several CASE Summer Institutes, workshops and conferences. He is also proud to serve as a member of the CASE Commission for Communications and Marketing.

Previous to Saint Andrew's School, Barroso worked in international admissions and traveled to more than 45 countries for Sacred Heart University and Lynn University. In addition, he also worked for Siemens AG in marketing operations and was recognized as "Rookie of the Year" for Siemens ICN Division in 2000-2001.

Barroso graduated from SUNY Maritime College with a degree in marine transportation and as a Third Officer in the United States Merchant Marine. He received an international MBA from the Thunderbird School of Global Management, and earned a doctorate in education with a specialty in organizational leadership from the Fischler School of Education and Human Services at Nova Southeastern University. His doctoral dissertation covers the subject area of improving school funding via online philanthropy.


Carroll_Greg

Greg Carroll
Vice President for University Marketing
Stetson University

Greg Carroll has 35 years of experience in public relations and marketing in higher education. A graduate of Kent State University, he has a master's degree in education and has done advanced study in higher education administration at the University of Akron. Carroll has worked in public and private higher education in Ohio, Virginia, Kansas, South Carolina and now Florida. He is currently vice president for university marketing at Stetson University.

He has held several volunteer positions with CASE including: the Commission on Communications and Marketing; co-chair of the CASE Integrated Marketing Symposium: CASE VI and III district boards; and co-chair of CASE III's district conference. In addition, he served on the American Marketing Association Higher Education Symposium coordinating committee, the EduWeb advisory board, and is currently a board member of CASE District III and serves on the Council for Independent Colleges (CIC) advisory board on "Advancing the Liberal Arts."

Carroll has been a speaker at conferences around the country on topics related to branding, technology, web development, admission marketing, social networking, and integrated marketing and communications strategies for the following organizations: Stamats Communications, CASE, CASE districts III, IV, V and VI, Academic Impressions, the Association of Governing Boards of Colleges and Universities; and the American Marketing Association.


Matt Jennings headshot

Matthew V. Jennings
Editorial Director, Communications
Middlebury College

Matt Jennings is the editorial director in the communications office at Middlebury College, where he has edited the award-winning Middlebury Magazine since 2002. The son of a now-retired journalism professor, Jennings conducts both editorial workshops at conferences around the country and on webinars via the series of tubes known as the internets. He also serves as an editorial consultant for higher ed magazines and communications offices.

Prior to working at Middlebury, he directed an award-winning publications program at Sidwell Friends School, an independent school in Washington, D.C.

Jennings most recently served as co-chair for the 2014 CASE Editors Forum as well as on the faculty for the CASE Annual Conference for Publications Professsionals in 2012 and 2013.


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Michael Kiser
Vice President for Communications
Colby College

Michael Kiser serves as Colby College's first vice president for communications, a position he has held since September 2011. He serves as a member of the senior leadership team and acts as the college's chief communications officer, providing vision, strategic direction and leadership for the college's internal and external communications. He oversees digital and print design, content strategy, media relations, social media and web development.

Prior to his tenure at Colby, he was the director of development communications at Virginia Tech, where he served as chief communications officer for the university's 130-person development division and for "Invent the Future," Virginia Tech's $1B comprehensive campaign. 

Kiser has worked in both public and private higher education settings—and has been an active member of CASE—for more than 15 years. He has presented at numerous CASE conferences, chaired the organization's Campaign Communications conference, written for CURRENTS magazine, and been a guest on Advancement Talk, CASE's monthly podcast. He is the winner of a number of CASE Circle of Excellence Awardsand was named a CASE Stellar Speaker. 

He earned a bachelor's degree in English from Wabash College and a master's degree in English and creative writing from  Purdue University.


Kim Manning

Kim Manning
Vice President for University Communications and Marketing
Rutgers, The State University of New Jersey

Kim Manning is responsible for the university's internal and external communications, which include marketing, brand management, website development, publications, photography, media relations, social media, executive communications, trademark licensing, Rutgers Magazine, campus information services, the RU-TV campus cable network, community affairs and strategic communications. She is a member of the Administrative Council and the President's Cabinet.

Her department oversees the Rutgers visual identity system and other university-wide communications policies and guidelines; the core university web site, Rutgers.edu; Rutgers Today, a web-based news center; and Rutgers Day, an annual event that invites citizens to campus for free activities designed to inform them about their state university. Under her leadership, the Department of University Communications and Marketing has won numerous awards for its materials, websites, public relations and outreach programs.

Manning rose through the ranks at Rutgers, first joining the university in 1985. In 2001, she became executive director for university relations, serving initially in an acting capacity. She was appointed vice president for university relations in 2004 and changed her title in 2013. She is the first African American to hold the senior communications post at Rutgers.

Manning also worked for the CBS Television Network in New York and for WPXI-TV, an NBC affiliate in her native Pittsburgh, Pa. While working at Rutgers, she earned a  master's of business administration degree in marketing management. 


Douglas Ruschman

Douglas Ruschman
Executive Director for University Communications
Xavier University

Doug Ruschman is proud to serve his alma mater as Xavier University's first executive director for university communications.

The Office of University Communications was formed in the Fall of 2010 to strategically create and lead Xavier's comprehensive marketing and communication platform. They provide creative, integrated solutions that incorporate the most current multimedia technology and traditional print services. Their talented team of professionals includes writers, designers, photographers, public relations experts, web professionals, video creators and social media specialists.

Prior to this role, Ruschman served as Xavier University's director of web services from 2005-2010. In 2009, the web services team was presented with the CASE Circle of Excellence Grand Gold award for their strategic enrollment website for accepted students, The Road to Xavier. It was the first Grand Gold award presented in the ten-year history of CASE's web category. Since the development of the project, the enrollment management team has continued to bring in the largest and most academically talented classes in Xavier's storied history.

Ruschman worked in Xavier's Office of Undergraduate Admission from 1998-2005, finishing as the associate director for admission with responsibilities to coordinate systems, processes, communication flow and more. He has served as the 2010 National Conference chair for the Higher Education Web Professionals Association, as well as a presenter and member of the Program Committee for the 2011 Educause Midwest Regional Conference.

Ruschman is a graduate of the Frye Leadership Institute, nationally recognized as one of the premier leadership opportunities for preparing and developing the next generation of leaders in information services and higher education. He is also active in the National Association for College and Admission Counselors (NACAC) and the Ohio Association of College and Admission Counselors (OACAC), presenting at national and regional conferences and was the recipient of the 2000 New Member Award.


Teresa Scalzo

Teresa Scalzo
Creative Director, Carleton Communications Editor, Carleton College Voice
Carleton College

Teresa Scalzo is the creative director at Carleton College, where she also serves as editor of the Carleton College Voice, the quarterly alumni magazine for Carleton. Named the Robert J. Sibley Magazine of the Year in 2001 by the editors of Newsweek, the Voice has received numerous awards for its editorial content and design from CASE, University and College Designers Association, Folio, and the Minnesota Magazine Publishers Association.

Before joining the Carleton staff in 1997, Scalzo served for nine years as editor of Minnesota, the bimonthly magazine for the University of Minnesota Alumni Association.



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