Executive Director, U First: Recruitment & Retention
University of New Brunswick
Susan Mesheau joined the University of New Brunswick (Fredericton) in 2001 as its first director of student recruitment and integrated marketing.
Throughout her 35-year career in marketing, Mesheau has directed numerous marketing campaigns within the New Brunswick provincial government, which resulted in significant growth in provincial revenues. She brought her expertise to the University of New Brunswick (UNB) to raise awareness of and investment in the university through the integration and coordination of university marketing and student recruitment efforts. Her breadth of knowledge covers branding, strategic marketing program development, implementation and measurement, market research, marketing consultation, public-private sector partnerships, public relations and product development.
Under her leadership, undergraduate student enrollment at UNB increased by more than 12 percent in the first three years; a university branding initiative was developed, from which several bold, successful integrated marketing programs have been launched, positively affecting significant outcomes such as marketplace perceptions, increased research revenue, government funding increases, growth in first-time donors, active alumni and media attention.
Mesheau assumed the position of executive director of U First: Integrated Recruitment & Retention at UNB Fredericton, with responsibility for all levels of recruitment, recruitment marketing and retention. Bringing the integrated marketing way of strategic thinking into enrollment management and academic planning, her team spearheads the generation of more than one-third of the operating revenue of the institution through the development and implementation of targeted and integrated recruitment and retention strategies built upon solid market research and performance measurement to achieve specific enrollment objectives.
Director of Marketing and Communications
Saint Andrew's School
Carlos Barroso is the director of marketing and communications and serves on the leadership team at Saint Andrew's School in Boca Raton, Fla.
Throughout his 11 years at Saint Andrew's, Barroso has been responsible for overseeing all marketing and communications efforts and activities for the school including public relations, website management, social media, multimedia, advertising, community and media relations, parent relations, communication standards and crisis communications. Furthermore, he has served as an Upper School student adviser and previously taught as an adjunct faculty member.
Over the course of his career in education, Barroso has presented as a faculty member at several Summer Institutes, workshops and conferences for the Council for Advancement and Support of Education (CASE). He has received numerous Stellar Speaker awards for his efforts. Barroso is also proud to serve as a member of the National CASE Commission on Communications and Marketing.
Previous to Saint Andrew's School, he worked in international admissions and traveled to more than 45 countries for Sacred Heart University and Lynn University. He also worked for Siemens AG in marketing operations and was recognized as "Rookie of the Year" for Siemens ICN Division in 2000-2001.
Barroso graduated from SUNY Maritime College with a degree in marine transportation and as a Third Officer in the United States Merchant Marine. He received an international MBA from the Thunderbird School of Global Management, and earned a doctorate in education with a specialty in organizational leadership from the Fischler School of Education and Human Services at Nova Southeastern University. His doctoral dissertation covers the subject area of improving school funding via online philanthropy.
David J. Gibson
Vice President, Strategic Communications
Grenzebach Glier and Associates
David Gibson is vice president for strategic communications and creative services at Grenzebach Glier and Associates. He consults for nonprofit institutions in education, health care, arts and culture, and the voluntary sector, helping them tell their stories and build cases for philanthropic support.
He joined GG+A from the Massachusetts Institute of Technology, where he was executive director of communications, stewardship and events for Resource Development and helped shape a multibillion dollar campaign in its private phase. He was a magazine editor, publisher and creative director earlier in his career.
At Cornell Magazine, he and his staff won two Sibley Magazine of the Year awards. At Northeastern Magazine, he helped create a profitable advertising department. He was also managing editor of Yankee Magazine, on the editorial team that earned a National Magazine Award nomination for reporting. He has been a faculty member for CASE's weeklong Summer Institute in Marketing and Communications since 1997.
Vice President of Advancement Resources
Council for Advancement and Support of Education
Rae Goldsmith serves as the vice president for advancement resources at the Council for Advancement and Support of Education (CASE). She oversees the development and delivery of advancement content through the offices of communications (including media relations and online initiatives), books publishing, CURRENTS magazine, the CASE InfoCenter and research.
Goldsmith joined the CASE staff in 2005 after 22 years in educational communications and marketing, overseeing public and media relations, issues management, marketing, advertising, branding, development and health sciences communications, publications and online communications. She was the associate vice president for communications and marketing at the University of Louisville, where she led a nationally recognized integrated marketing program. She was also the associate vice president for public relations and marketing at Central Michigan University and the director of public information services at Ball State University, where she earned a bachelor's degree in English and a master's degree in public relations.
An active CASE volunteer before joining the staff, Goldsmith chaired the Annual Assembly, now the Summit for Leaders in Advancement, and the conference for senior public relations professionals, served on the Commission on Communications and Marketing and the District III board, and was a CURRENTS author and frequent conference speaker. She has been recognized with the CASE Crystal Apple Award for outstanding teaching at CASE conferences.
Senior Consultant, Strategic Communications
Marts and Lundy, Inc.
Charlie Melichar is a senior consultant in strategic communications at Marts & Lundy. For the past 15 years, he has been immersed in the field of nonprofit communications, serving as an adviser and thought leader for colleges and universities and the professional organizations that support them.
Most recently, Melichar served as associate vice chancellor of development and alumni relations communications at Vanderbilt University. His has served on the CASE Commission on Communications and Marketing, CASE District III Board of Directors and co-chaired the Task Force on Social Media. He is a past chair and current member of the Executive Committee for the Public Relations Society of America's Counselors to Higher Education section, which is focused on senior leaders in higher education public relations.
At Vanderbilt, Melichar took the lead in enhancing the university's communications in support of the completion of its successful $1.94 billion fundraising campaign. He merged the university and medical center development and alumni communications teams and redesigned project management processes to achieve a more strategic, data-oriented approach. He partnered with the public affairs office to develop a university-wide strategic communication planning process and design an integrated approach to communications across Vanderbilt's graduate and professional schools.
Prior to his work at Vanderbilt, he was vice president for public relations and communications at Colgate University from 2005 to 2010. During that time he led the communications efforts for a $400 million fundraising campaign. He came to Colgate in 2003 as director of media relations. He previously worked in a similar position at the University of Maryland, Baltimore County, before being named director of news and information.
In his early career, Melichar worked for PR Newswire, a news service distribution company, and ProfNet, a subsidiary service that links academic experts to journalists.
Director of Marketing, Communications and Web Services
Casey Paquet is the director of marketing, communications and web services at Eckerd College. He has a varied background, having started his career as a web developer in the late 90's, moving to new media at a Los Angeles-based PR firm for clients including Coors, Pioneer and Toyota, and finally breaking ground on digital distribution in the video game industry before landing in higher ed.
Paquet has spoken at a number of conferences both in the United States and abroad, and has been quoted in the media as an expert on topics ranging from emergency communications to social networking. His numerous awards include a CASE Circle of Excellence Gold Award for triton.CONNECT, the first higher ed social network, built in 2004.
Director of Creative Services and Editor, Carleton College Voice
Teresa Scalzo is the director of creative services at Carleton College, where she also serves as editor of the Carleton College Voice, the quarterly alumni magazine for Carleton. Named the Robert J. Sibley Magazine of the Year in 2001 by the editors of Newsweek, the Voice has received numerous awards for its editorial content and design from the Council for Advancement and Support of Education, University and College Designers Association, Folio, and the Minnesota Magazine Publishers Association.
Before joining the Carleton staff in 1997, Scalzo served for nine years as editor of Minnesota, the bimonthly magazine for the University of Minnesota Alumni Association.
Senior Communications Strategist
Zehno Cross Media Communications
Shane Shanks is the senior communications strategist for Zehno Cross Media Communications. He previously served as the editorial director/associate director of university publications at Kansas State University. His work has won more than 100 national and regional awards from CASE, UCDA and other professional organizations.
In 2005 and 2008 K-State's recruitment website helped the university win the CASE District VI sweepstakes award for large institutions. His strategic tips have been featured in the Higher Ed Marketing Report, Designer magazine and CURRENTS. He has presented at numerous CASE and UCDA conferences and he won the CASE Crystal Apple for teaching excellence in 2005. As a faculty member at CASE Summer Institutes, he's coached hundreds of institutions on how to improve their publications, websites and marketing strategies.
Shanks is a graduate of Baker University and the University of Wales, where he studied on a Rotary Foundation scholarship. His freelance work includes covering Sarah Palin's hometown for the Times of London, writing celebrity gossip for Britain's #1 teen magazine and editing a state bar association magazine.
CASE Crystal Apple award winner for excellence in teaching.
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