Maarten Vervaat—Executive Director of Development
Utrecht University—Utrecht
Netherlands
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Summer Institute in Communications & Marketing

July 31 - Aug. 4, 2011
University of Vermont
Burlington, Vt., United States


Thank you for your interest in the Summer Institute in Communications and Marketing. We have filled all available spaces and are sold out.

CASE Summer Institutes are your introduction to the advancement profession. Join your professional colleagues in communications and marketing for a unique five-day learning experience that will provide you a foundation for your career and last you a lifetime. Topics include social media, integrated marketing, crisis communication and more.

This conference is designed for newcomers to the advancement profession.

View books available for purchase at this institute.

 

Benefits of Attending
  • Learn new ideas that will advance your institution in new media, development communication, publications, web design, and communications and marketing.
  • Get specific how-to's that will improve and advance your marketing and communication function.
  • Discuss the ever-changing landscape of social media.
  • Make valuable connections with peers who you can call upon throughout your career.
  • Get a deeper understanding of how communication and marketing plays an important part of advancement management.
  • Understand issues currently facing higher education and how educational institutions are responding.
Who Should Attend
  • Communication and Web: Specialists; assistant managers/directors; managers/directors
  • Marketing: Specialists; assistant managers/directors; managers/directors
  • Publications: Assistant managers/directors; managers/directors
  • Communications development: Assistant managers/directors; managers/directors
  • Editorial Services: Assistant editors/directors; editors/directors
Books Available for Purchase at this Institute
Advancing Higher Education in Uncertain Times
Caffeine for the Creative Mind: 250 Exercises to Wake Up Your Brain
Handbook of Institutional Advancement
Integrated Marketing Communication
Learning to Love the Politics: How to Develop Institutional Support for Advancement
The NAIS Handbook on Marketing Independent Schools
The New Rules of Marketing and PR
On Deadline: Managing Media Relations
Public Relations and the Presidency: Strategies and Tactics for Effective Communications
The Real U: Building Brands That Resonate with Students, Faculty, Staff, and Donors
Spunk and Bite: A Writer's Guide to Bold, Contemporary Style
Strategic Planning in Higher Education: Theory and Practice
University Marketing Mistakes: 50 Pitfalls to Avoid
Weathering the Storm: Protecting Your Brand in the Worst of Times
Web Designer's Idea Book, Vol. 2: More of the Best Themes, Trends and Styles in Website Design
White Space Is Not Your Enemy

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