Social Works: How #HigherEd Uses #Social Media to Raise Money, Build Awareness, Recruit Students, and Get Results This book takes an in-depth look at how 25 colleges, universities and alumni associations effectively used social media to achieve success in focused initiatives, ranging from promoting events to raising awareness of research to highlighting a new homepage on an institutional website. The book draws upon the findings of the third survey of social media in advancement, conducted by Slover Linett Strategies and mStoner in partnership with CASE in early 2012. Results of the survey were examined with particular attention to those institutions that "consider their social media activities to be ‘very successful'"-and looked particularly at what those institutions do with social media to deliver that success.
Special Events: Planning for Success Special events are integral to advancement. The information in this updated edition reflects changes in field of special-event planning. How-to guides will see you through your events.
Consider adding these titles to your advancement library. Don't forget to leave a little extra room in your suitcase to carry home your new CASE books.