Richard Liu—Alumni and Development Manager
Western Academy of Beijing—Beijing
People's Republic of China
Conferences & Training
Special Events for Advancement
Onsite Resources

Look for these resources at the Special Events for Advancement conference. These materials will build upon the information you'll be learning in conference sessions.

Buy on site and save! You won't pay shipping charges when you purchase books at the conference and take them home with you. All publications will be sold at the CASE member price.

Materials available for purchase during the conference include:

  • Social Works: How #HigherEd Uses #Social Media to Raise Money, Build Awareness, Recruit Students, and Get Results
    This book takes an in-depth look at how 25 colleges, universities and alumni associations effectively used social media to achieve success in focused initiatives, ranging from promoting events to raising awareness of research to highlighting a new homepage on an institutional website. The book draws upon the findings of the third survey of social media in advancement, conducted by Slover Linett Strategies and mStoner in partnership with CASE in early 2012. Results of the survey were examined with particular attention to those institutions that "consider their social media activities to be ‘very successful'"-and looked particularly at what those institutions do with social media to deliver that success.
  • Special Events: Planning for Success
    Special events are integral to advancement. The information in this updated edition reflects changes in field of special-event planning. How-to guides will see you through your events.

Consider adding these titles to your advancement library. Don't forget to leave a little extra room in your suitcase to carry home your new CASE books.

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