Conferences & Training

Institute for Senior Communications and Marketing Professionals

April 10 - 12, 2018
Hyatt Regency Coral Gables
Coral Gables, Fla., United States


This institute takes an in-depth look at building strong shops that thrive, that successfully accomplish the tasks at hand, and that help the organization soar. Join us to hear from top leaders who are setting the standards in educational marketing and communications.

This conference is suggested for advancement professionals with senior-level responsibility.

Program starts at 11:30 AM on Tuesday and ends at NOON on Thursday.

 


Benefits of Attending
  • Learn about integrated branding as a strategic function that supports institutional goals.
  • Understand accountability to develop measures of impact—before it's done for you.
  • Keep up with the evolving media landscape: mobile applications, social media and the incredible shrinking newsroom.
  • Navigate the politics: appreciate influence and integration in a decentralized environment.
  • Understand institutional leadership: discuss roles and responsibilities as an officer of the institution.

Who Should Attend
  • Senior-level administrators who are involved in high-level, institution-wide marketing and communications decisions
  • Senior professionals who provide advice and counsel to an institution's senior leadership team in public relations, communications and marketing

Join the Conversation