Look for these resources at the Institute for Senior Communications and Marketing Professionals. These materials will build upon the information you'll be learning in conference sessions.

Buy on site and save! You won't pay shipping charges when you purchase books at the conference and take them home with you. All publications will be sold at the CASE member price.

Materials available for purchase during the conference include:

• Advancing Higher Education in Uncertain Times
  Learn about the fundamental changes and challenges affecting higher education and the impact they will have on people who deal with the consequences.

• Competing for Students, Money, and Reputation: Marketing the Academy in the 21st Century
  The book contains practical insights on how to establish a strategic marketing force and identify market segments; design participatory planning processes; and conduct audits, surveys, and focus-group research.

• Integrated Marketing Communication: A Practical Guide to Developing Comprehensive Communication Strategies
  Let this guide help you develop a comprehensive communication strategy. Includes step-by-step implementation guidelines, examples of good practice from public and private institutions and information on designing a research strategy.

• Keeping Cool on the Hot Seat: Dealing Effectively with the Media in Times of Crisis
  Keep your cool with the media during a crisis using practical advice in this classic text. Updated edition includes information on dealing with social media.

• Learning to Love the Politics: How to Develop Institutional Support for Advancement
  Get practical, seasoned advice on how to incorporate politics as another skill in your professional toolkit and how to use political tools to promote advancement on campus.

• The Real U: Building Brands That Resonate with Students, Faculty, Staff, and Donors
  Learn how to apply branding principles in a higher education context by getting the inside information through case studies of branding efforts at colleges and universities.

• Weathering the Storm: Protecting Your Brand in the Worst of Times
  No one wants to think about a crisis, but everyone needs to be prepared. Create a crisis communication plan using the step-by-step approach in this book.

Consider adding these titles to your advancement library. Don't forget to leave a little extra room in your suitcase to carry home your new CASE books.