Charles Bacarisse—Vice President for Advancement
Houston Baptist University—Houston, Texas
United States
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Home > Conferences & Training > Institute for Senior Communications and Marketing Professionals

Institute for Senior Communications and Marketing Professionals

Oct. 9 - 11, 2012
Sofitel Washington D.C. Lafayette Square
Washington, D.C., United States


Designed for senior communications and marketing professionals, this program will engage you in peer-to-peer discussion about the big picture issues in management, technology and politics at your institution. Hear from top-rated speakers who are setting the standards in educational marketing and communications as they address topics ranging from social media to integrated marketing strategies. 

 

Who Should Attend
  • Senior-level administrators who are involved in high-level, institution-wide marketing and communications decisions
  • Senior professionals who provide advice and counsel to an institution's senior leadership team in public relations, communications and marketing
Benefits of Attending
  • Learn about integrated branding as a strategic function that supports institutional goals.
  • Understand accountability to develop measures of impact—before it's done for you.
  • Keep up with the evolving media landscape: Mobile applications, social media and the incredible shrinking newsroom.
  • Discuss issues management and crisis communications.
  • Navigate the politics: Appreciate influence and integration in a decentralized environment.
  • Understand institutional leadership: Discuss roles and responsibilities as an officer of the institution.

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