Look for these resources at the Institute for Senior Communications and Marketing Professionals. These materials will build upon the information you'll be learning in conference sessions.

Buy on site and save! You won't pay shipping charges when you purchase books at the conference and take them home with you. All publications will be sold at the CASE member price.

Materials available for purchase during the conference include:

• Campus Crisis Management: A Comprehensive Guide to Planning, Prevention, Response, and Recovery
  Plan for a crisis before it happens with this practical, hands-on resource filled with examples, forms and checklists. Includes essential information on crisis communications.
• I'd Rather Eat Live Spiders: A Definitive Guide to Becoming a Successful Speaker
  Developing strong speaking and listening skills is essential for success in fundraising. This book is filled with practical, invaluable advice for learning to speak clearly and coherently, listen effectively and think quickly.
• Keeping Cool on the Hot Seat: Dealing Effectively with the Media in Times of Crisis
  Keep your cool with the media during a crisis using practical advice in this classic text. Updated edition includes information on dealing with social media.
• Learning to Love the Politics: How to Develop Institutional Support for Advancement
  Get practical, seasoned advice on how to incorporate politics as another skill in your professional toolkit and how to use political tools to promote advancement on campus.
• New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
  Get the latest tips on using social media tools and techniques for marketing and public relations in the Internet Age in this fully updated edition of Scott's book.
• Pitch Perfect: Communicating with Traditional and Social Media for Scholars, Researchers, and Academic Leaders
  Learn how to tell your story about academic initiatives and scholarship in a compelling way, and gain an understanding of the needs and workings of traditional and digital media.
• The Real U: Building Brands That Resonate with Students, Faculty, Staff, and Donors
  Learn how to apply branding principles in a higher education context by getting the inside information through case studies of branding efforts at colleges and universities.
• Spunk and Bite: A Writer's Guide to Bold, Contemporary Style
  Grab readers' attention with your writing. This lively look at what makes writing unforgettable will soon be a dog-eared classic on your bookshelf.
• University Marketing Mistakes: 50 Pitfalls to Avoid
  Learn from the mistakes of others in this wry look at marketing blunders perpetrated by actual colleges and universities. (Names have been changed to protect the embarrassed.) Each example is followed by analysis and suggested steps to fix the problem.
• Weathering the Storm: Protecting Your Brand in the Worst of Times
  No one wants to think about a crisis, but everyone needs to be prepared. Create a crisis communication plan using the step-by-step approach in this book.

Consider adding these titles to your advancement library. Don't forget to leave a little extra room in your suitcase to carry home your new CASE books.