Institute for Senior Communications & Marketing Professionals

Faculty

Faculty

Teresa (Terry) Flannery
Vice President for Communication
American University

Terry Flannery has worked in higher education marketing for two decades. She is American University's first Vice President for Communication. She established a full communications and marketing organization and program, beginning with market research to inform the brand strategy. Flannery's team developed the American Wonk campaign to establish AU's distinctive brand position, raise awareness and build support for the University's major goals.

Flannery's responsibilities also include management of publications, media and public relations, web communications and digital media. She leads a campus-wide committee that completely redesigned the University's award winning website and robust social media presence, and is currently tackling the challenge of mobile access. In three years, American has earned five Tellys, several CASE Awards, and top recognition from eduStyle, the University College Design, and the American Association of University Photographers.

Prior to her appointment at American, Flannery built a nationally recognized higher education marketing and communications program at the University of Maryland as assistant vice president, where she led the team that created the Fear the Turtle campaign. She also held positions in admissions and student affairs at Maryland, and was affiliate assistant professor in the College of Education.

With expertise in marketing, branding, marketing research and assessment, Flannery is a frequent speaker and consultant for higher education organizations. She is a member of the CASE Communications Commission and has served as chair of the CASE Institute for Integrated Marketing and Branding as well as faculty for the CASE Institute for Senior Communications and Marketing Professionals. She is chair of the planning committee for the American Marketing Association's Symposium for the Marketing of Higher Education.

Flannery holds a B.A. in English and Master's and Ph.D. in College Student Personnel Administration, all from the University of Maryland.

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Larry D. Lauer
Vice Chancellor for Government Affairs
Texas Christian University (TCU)

Larry D. Lauer is a pioneer in integrated marketing and strategic communication for academic institutions and nonprofit organizations. From 1999 to 2009 he served as TCU's first vice chancellor for marketing and communication, and was the executive director of its strategic planning initiative, The Commission on the Future of TCU. In 2009 he became TCU's first vice chancellor for government affairs. In addition, he is a distinguished professor of strategic communication at TCU's Schieffer School of Journalism and an adjunct fellow at the Center for Strategic and International Studies (CSIS) in Washington, D.C. Currently he also serves as strategic marketing adviser to the American Council on Education (ACE).

Lauer came to TCU on the faculty in 1966. He began 30 years of directing TCU's communications and marketing programs in 1979, which included adapting the field of integrated marketing to higher education, teaching media studies, teaching strategic and international communication, public broadcasting projects and international education.

Lauer speaks at national and international conferences, counsels with associations, and has worked with more than 40 campuses on integrated marketing and strategic communication initiatives in the United States, Canada, Mexico, Chile, Columbia, South Africa, the Caribbean, the U.K, Poland, France, Italy, Germany, Spain, Australia, Denmark, The Netherlands, and Singapore. His international experience includes serving seven years on the board of INPUT, an international public television producers' association. He also served seven years on the board of the Council for Advancement and Support of Education (CASE).

He is the author of four books and has written more than 30 journal articles and book chapters on institutional marketing and communications. He received CASE's Alice L. Beeman Award for Research in Communications and Marketing twice, and is also the recipient of a Distinguished Achievement Award from CASE District IV and the ICUT President's Award from the Independent Colleges and Universities of Texas.

Lauer was founding chair of the international CASE Assembly in 2006, now named the Summit for Advancement Leaders, which annually examines the impact of the dramatic changes in higher education on the advancement professions. He was also the founding chairman of CASE's Advanced Seminar on Integrated Marketing in Higher Education, and served on the advisory board of the American Council on Education's (ACE) Solutions for America project. He has been a faculty member and past chair of the CASE Summer Institutes in Communications and Marketing.

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Andy Greenspan
Founder
Andrew Greenspan & Associates

Andy Greenspan founded Andrew Greenspan & Associates in 1990. He has received broadcast journalism's most prestigious national honors: duPont-Columbia, Emmy and Peabody Awards. A documentary he produced for "PBS Frontline" received the Chicago Film Festival's Gold Medal.

Greenspan received a CASE Circle of Excellence Award for an admissions piece for Choate Rosemary Hall. Since then, his videos have received 18 Circle of Excellence Awards for clients such as Brown, Carleton College, Children's Hospital of Philadelphia, Darlington School, Princeton, Thacher School and Yale. He brings to his work for nonprofit institutions a journalist's eye for what distinguishes a place and for what makes a good story.

He received a bachelor's degree in political science from Columbia University and a master's degree in journalism from Northwestern University.

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Speakers

Mary Ruth Carleton
Vice President and CEO, The Campanile Foundation
San Diego State University

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Susan Evans
Senior Strategist
mStoner

Find Susan online:

Blog: http://susantevans.com
Twitter: @susantevans
LinkedIn: http://www.linkedin.com/in/susantevans
Website: http://mstoner.com

Susan Evans is the senior strategist for mStoner where she leads a consulting team that develops comprehensive strategies, solutions and implementations for educational institutions.

Before mStoner, Evans was director of creative services at the College of William & Mary. As a member of the university’s senior strategic communication team, she directed a diverse team of 13 professionals and managed the creative vision, scope, brand and planning for marketing and communications, including the university’s online presence (web, video and social media) and major print publications. Also while at William & Mary, she spent 12 years on the management team of the CIO and nineyears in human resources.

She has presented at national conferences including HighEdWeb, edUi, eduWeb, EDUCAUSE and the American Marketing Association Symposium. Projects she led at William & Mary have earned many industry awards, including three Circle of Excellence Gold Medals from CASE. She has also served as a judge for the CASE Circle of Excellence Awards.

Evans holds a bachelor’s degree in Spanish language and literatures from James Madison University.

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Jeff Gattas
Executive Director, University Communications and Public Affairs
UC San Diego

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Mark Wood
Senior Director of Communications
Pomona College

Mark Wood has served as director and senior director of Pomona College's communications program since Jan. 1, 2000. At Pomona, he manages a group of nine creative professionals and, over the past few years, developed and carried out a communications plan for the college's $250 million "Daring Minds" campaign that launched last October.

An editor and designer, he has directed award-winning publications and communications programs for more than 25 years.

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