Christine Tempesta—Director of Strategic Initiatives
Massachusetts Institute of Technology—Cambridge, Mass.
United States
Conferences & Training

Institute for Senior Communications and Marketing Professionals

Oct. 12 - 14, 2011
Catamaran Resort Hotel
San Diego, Calif., United States


Designed for senior communications and marketing professionals, this program will engage you in peer-to-peer discussion about the big picture issues in management, technology and politics at your institution. Hear from top-rated speakers who are setting the standards in educational marketing and communications as they address topics ranging from social media to integrated marketing strategies.


This conference is suggested for advancement professionals with senior-level responsibility.

 

Benefits of Attending
  • Discuss issues beyond the fundamentals of marketing and communications.
  • Engage in conversation about advances in your profession.
  • Hear from top-rated speakers who are setting the standards in educational marketing and communications.
  • Get the insight you need to lead your institution through today's evolving media landscape.
  • Network with other senior-level administrators who understand and regularly address the big picture issues that affect institutions.
Who Should Attend
  • Senior-level administrators who are involved in high-level, institution-wide marketing and communications decisions
  • Senior professionals who provide advice and counsel to an institution's senior leadership team in public relations, communications and marketing
Books available for Purchase at this Conference
Campus Crisis Management: A Comprehensive Guide to Planning, Prevention, Response, and Recovery
I'd Rather Eat Live Spiders: A Definitive Guide to Becoming a Successful Speaker
Learning to Love the Politics: How to Develop Institutional Support for Advancement
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
Pitch Perfect: Communicating with Traditional and Social Media for Scholars, Researchers, and Academic Leaders
The Real U: Building Brands That Resonate with Students, Faculty, Staff, and Donors
Spunk and Bite
University Marketing Mistakes: 50 Pitfalls to Avoid
Weathering the Storm: Protecting Your Brand in the Worst of Times

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