Institute for Senior Communications and Marketing Professionals
Following are links for the presentations that CASE was given permission to post on the conference website. If you are looking for a particular presentation and do not see it listed below, it is because no additional materials are available for that session at this time.
All presentations appear as PDFs. Please consider the environment and print only what you need. We suggest downloading all presentations to your computer for further review.
Day 1, Wednesday, October 12
1:45 - 3:00 pm
Social Media that Gets Results
3:15 - 4:15 pm
What's the Big (Branding) Idea?
4:30 - 5:30 pm
Make Your Online Video Newsroom Better
Day 2, Thursday, October 13
9:15-10:15 am
At Last, A Seat at the Table. Now What?
10:30 - 11:30 am
A Cavalcade of Social Media Case Studies
1:00 - 2:00 pm
Media Relations: Storytelling Across Platforms
2:15 - 3:15 pm
Institutional Politics: Better Learn to Love It!
3:30 - 4:30 pm
Crisis: Return a Tainted Gift?
Day 3, Friday, October 14
9:00 - 10:00 am
The Impact of Internationalization on Communications and Marketing Professionals
10:15 - 11:15 am
Campaign Communications: What's the Point of a Campaign Video?
