Day 1, Wednesday, May 8

NOON-1:00 PM
Registration

1:00-1:15
Welcome and Introductions

1:15-2:15
Annual Giving in 2013
What does the field of annual giving look like today? Who's working in it? What resources do they use? Which tactics do they think are important? Review the findings from a current market research study and explore the key characteristics, trends and best practices of annual giving in 2013.

2:30-3:30
Elective Sessions (choose one)

• Beyond Dialing for Dollars: Maximizing Phonathon in Your Annual Fund
  For years, phonathon programs were simple: provide calling lists to students or volunteers and then ask for pledges. Why not extend your phonathon efforts to include stewardship, leadership giving, volunteer recruitment, etc? Review ideas and results that can help redefine phonathon's value to an annual giving program.

• Leveraging Brands

• Big Gifts in Small Packages: Annual Giving in a Small Shop
  Leverage your annual fund's potential in your small shop. Pick up the most efficient and effective strategies for your annual fund team. Leverage volunteers, refine your structure and processes and glean tips from the schools who do it best. After all, the best things come in small packages.

3:45- 4:45
Direct Mail Success
Review the requirements for direct marketing success and discuss messaging and packaging. Look at inexpensive ways to test and challenge the perception of what constitutes good or bad direct mail. We'll look at examples of some of the more creative appeals we've encountered over the years and, if time allows, invite you to share your own story of a successful (or unsuccessful) appeal.

5:00-6:00
Networking Reception
Bring your business cards and chat informally with faculty and participants. Complimentary hors d'oeuvres and cash bar.

6:00
Conference Adjourns for the Day
Dinner on your own

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Day 2, Thursday, May 9

8:30-9:30 AM
Breakfast Roundtables
Discuss hot topics with colleagues from similar institution types.

9:45-10:45
Before the Ask: The Essential Role of Alumni Relations in Annual Fundraising
Communicating with and engaging alumni paves the way for strong annual fund results. What you do in advance can mean more to your program than any appeal you will send. Discuss ways to make meaningful connections with your alumni, and discover how stron alumni relations can represent the foundation of successful annual giving.

11:00 AM-NOON
Elective Sessions (choose one)

• Faculty and Staff Giving Programs
• Alumni Participation Strategies
• Research and the Donor Pipeline

NOON-1:30 PM
Networking Luncheon

1:30-2:30
Predictive Analytics
Across the for-profit sector, leading companies separate themselves through efficiencies and productivity realized through predictive analytics. The leading universities, colleges and schools have incorporated this same science to improve fundraising success. In this session Joshua Birkholz will present the vibrant and evolving field of predictive analytics applied to annual giving. Expect to discover new ways of segmenting and prioritizing your constituency for better results.

2:45-3:45
Elective Sessions (choose one)

• Direct Mail on a Budget

• Student Giving: Invest in Your School's Future
  Alumnae giving starts the moment your students step foot on campus. Learn how to create and refine your student philanthropy group to maximize alumni giving potential. This session will highlight the top tips and ideas to inspire your students to make a significant impact on your annual giving program now, and in the future.

• New Media in Annual Giving

4:00-5:00
Leadership in Annual Giving

5:00
Conference Adjourns for the Day
Dinner on your own

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Day 3, Friday, May 10

8:00-9:00 AM
Breakfast Roundtables
Discuss hot topics in annual giving. Various topics will be set before the roundtables begin.

9:15-10:15
Elective Sessions (choose one)

• Building a Foundation for the Future: Young Alumni Giving
  Recent grads probably make up one of the largest, and most challenging, segments of your alumni base. It's essential that we understand how to add new donors, steward current givers and develop a philanthropic spirit among this critical population.

• Stewardship and Donor Relations: Turn Up the Volume!
  Sure, stewardship matrixes and acknowledgement letters have their place. But it's time to zoom out and focus on the big picture: how do we make our donors feel? Stewardship is an experience, not a boring tax receipt. Turn up the volume and show your donors how you value them. Pull back the curtain and highlight the tremendous impact they make on your school. This session will identify best practices and the schools that do it best!

• Integrated Marketing and Communications

10:30-11:30
Social Media Faculty Panel

11:30 AM-NOON
Conference Wrap-up and Q&A

NOON
Conference Adjourns

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