What makes a really good publication? How do you juggle what your institution wants with what your readers want - and how do you measure whether you've been successful? Can you reach different audiences with one publication and still engage and stimulate your readers? Is moving online a wise budget choice? And what is the secret of commissioning good writers and design? How can you write 'good' copy and keep readers interested?
This year's publications forum, aimed at communications, marketing, alumni and development professionals, will remind you of the principles and good practice behind producing great publications.