Annual Conference for Publications Professionals

Faculty

Message from the Chair

With the merging and interplay of print and electronic media, the traditional publications professional is no more. Ink on paper and pixels on screens are part of a single stream of communications from institutions to their constituents-and, increasingly, from constituents back to the institution. Yet even in times of tight budgets, print survives as an essential channel in the conversation between institutions and their most valuable assets-people. This conference will focus on how to strengthen your print publications and leverage them on the web to create multichannel means of communicating with all of your important audiences.

Conference Chair

Jeffrey Lott
Senior Publications Editor
Swarthmore College

Jeff Lott has been editor of the Swarthmore College Bulletin since 1992. He co-chaired the Editors Forum in 1998 and 2006 and was a leader among editors in conceiving, drafting and urging adoption of the CASE Principles of Practice for College and University Editors. Since 2006, Lott has been instrumental in creating, adopting and interpreting the CASE Members Magazine Readership Survey.

He has served as a member of the CASE Communications and Marketing Commission, on the faculty of the Summer Institute, and as chair of the 2009 Annual Conference for Publications Professionals. He was educated at Middlebury College and the Rhode Island School of Design, where he studied studio art and art education. He taught elementary and secondary school art for 12 years before turning to graphic design, journalism, and publications management in the 1980s.

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Faculty

Karine Joly
Chief Community Officer
HigherEdExperts.com

Karine Joly is a web marketing expert, an independent blogger and a passionate writer. She founded Higher Ed Experts, a provider of professional development webinars for executives and professionals working in universities and colleges around the world.

Her professional career spans more than 15 years of experience in communications in the United States, Canada and France including seven years in web content development, marketing and strategy in higher education.

A recognized web advocate and expert in higher education, Joly shares her insights about emerging web trends on collegewebeditor.com, a popular and independent blog launched in February 2005. She also authors the Internet Technologies column of University Business and writes periodically for other publications (University Affairs, CASE Currents, etc.). Joly is a regularly invited speaker at leading web conferences (CASE, American Marketing Association, EduComm, eduWeb, SIM Tech, CUPRAP, etc.).

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Rick Landesberg
Principal
Landesberg Design

Rick Landesberg is principal of Landesberg Design, a consultancy located in Pittsburgh with an office in Brooklyn. His firm's college and university clients have included Kenyon, Haverford, Dickinson, Swarthmore, Bryn Mawr, Carnegie Mellon and the University of Pennsylvania.

Their recent redesign of Kenyon's admissions publications won the gold CASE award for recruitment publications and the gold award from UCDA.

His work has been recognized by leading national design publications and organizations such as Print, Graphis, Communication Arts, and AIGA. He has lectured on design issues nationally and abroad, and has judged the Communication Arts Design Annual competition. He taught at Carnegie Mellon University's School of Design for 15 years.

Landesberg received a bachelor's degree from University of the Arts, and also holds a Certificate, Advanced Course of Study, from Central St. Martins College of Art, London, England.

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Teresa Scalzo
Director of Publications, Editor of the Carleton College Voice
Carleton College

Teresa Scalzo has been a magazine editor for more than 23 years, including serving nine years as editor of Minnesota, the bimonthly magazine for the University of Minnesota Alumni Association, and 14 years as editor of the Carleton College Voice, the quarterly alumni magazine for Carleton College.

Named the Robert J. Sibley Magazine of the Year in 2001 by the editors of Newsweek, the Carleton College Voice has received numerous awards for its editorial content and design from the Council for Advancement and Support of Education, University and College Designers Association, Folio and the Minnesota Magazine Publishers Association.

In addition, since 2001 Scalzo has served as Carleton's director of publications, supervising a staff of two designers, three writers and one production assistant. The publications staff produces approximately 400 publications each year for clients that include admissions, development, alumni affairs, Carleton's Art Gallery, athletics and others.

Scalzo has received CASE Circle of Excellence Grand Gold medals for her development of the admissions package and capital campaign case statement at Carleton College, and for her development and oversight of the Memorial Stadium Brick Project at the University of Minnesota.

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Guest Speaker

Shane Shanks
Senior Communications Strategist
Zehno Cross Media Communications

Shane Shanks is the senior communications strategist for Zehno Cross Media Communications. Shanks previously served as the editorial director/associate director of university publications at Kansas State University. His work has won more than 100 national and regional awards from CASE, UCDA and other professional organizations.

In 2005 and 2008 K-State's recruitment website helped the university win the CASE District VI sweepstakes award for large institutions. His strategic tips have been featured in the Higher Ed Marketing Report, Designer magazine, and CURRENTS. He has presented at numerous CASE and UCDA conferences and he won the CASE Crystal Apple for teaching excellence in 2005. As a faculty member at CASE Summer Institutes, he's coached hundreds of institutions on how to improve their publications, websites and marketing strategies.

Shanks is a graduate of Baker University and the University of Wales, where he studied on a Rotary Foundation scholarship. His freelance work includes covering Sarah Palin's hometown for the Times of London, writing celebrity gossip for Britain's #1 teen magazine and editing a state bar association magazine.

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Keynote Speaker

Nick Spitzer
Professor of Anthropology and American Studies, Tulane University Adjunct Research Professor of Anthropology and Urban Studies, University of New Orleans

Nick Spitzer is a folklorist internationally known for his work with community-based cultures of the Gulf South, American vernacular music and musicians, theories of cultural creolization, cultural policy, performance tous and documentary media. He is the creator, producer and voice of American Routes, a weekly two-hour public radio program devoted to vernacular music, musicians and cultures heard nationwide and on the web at americanroutes.org. Spitzer is also on the faculty of Tulane University as professor of anthropology and American studies. He received his bachelor's degree in anthropology cum laude from the University of Pennsylvania, and his master's degree and doctorate with distinction in anthropology (folklore) from the University of Texas.

Spitzer created the State of Louisiana's Folklife Program (1978-1985). His work generated research, programs, publications and legislation that brought new understanding and respect to Louisiana's traditional cultures. In addition to working broadly with varied groups throughout Louisiana and the Gulf Coast region, Spitzer's baseline scholarship specifically in African-French Creole communities focused on social identities as expressed in zydeco music and Mardi Gras. This original research continues to inform his work from public radio and public policy to scholarly writing on creolization and vernacular culture formation.

He has long engaged in the use of media documents to represent the cultural expressions of oral tradition-centered communities. His 1980 national documentary co-produced with NPR, "Bon cher camarade: Cajun and Creole Music of South Louisiana," was the first airing of French and Afro French vernacular music back home on the local public radio station in Lafayette. Spitzer directed the award-winning film Zydeco: Creole Music and Culture in Rural French Louisiana-shown on PBS, the Discovery Channel and throughout the Francophone world by the U.S.I.A. He later served as a commentator and consultant on Rainin' in My Heart: Baton Rouge Blues, Smithsonian World (1988), and Great Performances (1994)-all seen on PBS. ABC's Nightline devoted a program to his work as a folklorist. After 9/11 he served as commentator with Peter Jennings on ABC's "In Search of America," a July 4th program of musical events nationwide--polka and pow-wow to country Cajun, rock and jazz--anchored from Mt Vernon.

Alongside media representation of cultures and community life, Spitzer has long engaged scholarly ethnographic and public work such as field research with building craftsmen resulting in a major exhibit at the New Orleans Museum of Art in 2002, ‘Raised to the Trade': Creole Building Arts of New Orleans. Spitzer previously created the Louisiana Folklife Pavilion at the 1984 Louisiana World Exposition and helped establish cultural events such as the Baton Rouge Blues Festival (1982) and the Louisiana Folklife Festival (1980). He curated The Creole State, a fifteen-year exhibition of Louisiana folklife in Huey Long's state capital building (1984-1999). Most recently he supervised Tulane students' documentary of the Price of Wales Social Aid and Pleasure Club (http://tulane.edu/americanroutes/pow/index.cfm ).

Spitzer edited, researched and wrote much of the seminal reference book, Louisiana Folklife: A Guide to the State (1985), as well as the first federal interpretive plan devoted to living traditional cultures, The Mississippi Delta Ethnographic Overview (1979)--a government document for the Jean Lafitte National Historical Park. In 1986 he also wrote Zydeco and Mardi Gras: Performance Genres and Identity in Rural Creole Louisiana as a report for the National Park Service. Spitzer's scholarly writings have appeared in American Anthropologist, Journal of American Folklore, Encyclopedia of Southern Culture, Encyclopedia of World Cultures and a variety of essay collections. His co-edited book Public Folklore (1992 Smithsonian Institution Press; 2007 University Press of Mississippi) is widely used in graduate programs. Post-Katrina he co-authored Blues for New Orleans: Mardi Gras and America's Creole Soul (2006 University of Pennsylvania Press).

Previously, Spitzer served as senior folklife specialist in the Smithsonian Institution's Office of Folklife Programs; as a research associate with the Smithsonian where he served as artistic director of Folk Masters, the Corporation for Public Broadcasting (CPB) award-winning concert series; as artistic director for the annual concert American Roots 4th of July on the National Mall heard live on NPR; as artistic adviser and commentator on ABC News' post-9/11 cultural special: "In Search of America: A July 4th Musical Celebration." He has hosted the NEA's annual National Heritage Fellowship concert and radio broadcast since 1997.

He has served on the National Park Service's Delta Regional Preservation Commission, the NEA's Heritage & Preservation Panel, and as trustee of the Fund for Folk Culture. He was elected to executive boards of the American Folklore Society and National Council for the Traditional Arts (NCTA).

Spitzer has produced or annotated over a dozen LP/CD recordings of music from the Gulf South and across America. Since 1990 he has brought ethnographic research to recording diverse American voices and music as a contributor of cultural features, commentaries and reviews to NPR's All Things Considered.

Spitzer's acclaimed weekly American Routes radio program reaches nearly a million listeners nationwide and more globally streaming from www.americanroutes.org each week. American Routes has been on the air since 1998, and has been awarded the prestigious ASCAP-Deems Taylor Medal for Excellence in Broadcasting (2004).

In recognition of his work as a media artist, folklorist and public scholar, Spitzer received the Benjamin Botkin Lifetime Award in Public Folklore from the American Folklore Society (2002), and was named Mellon Professor in the Humanities at Tulane University in 2004. He received the New Orleans Mayor's Arts Award in 2005 and was elected a Fellow of the American Folklore Society. He was recognized as Louisiana's Humanist of the Year in 2006. After the catastrophic storms and floods of 2005 when he appeared widely on NPR, BBC, in the New York Times and lectured at universities nationwide on rebuilding cultures and communities along the Gulf Coast. He also co-produced and annotated Our New Orleans 2005: A Benefit Album (Nonesuch Records) for Habitat for Humanity. Named a Guggenheim Fellow in 2007-08 for work on traditional creativity in Creole communities, Spitzer is working on a book-"Zydeco Nights & Mardi Gras Day: Music, Festival and Community in Creole Louisiana."

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This faculty member has earned a CASE Crystal Apple award in recognition of excellence in teaching at 10 or more conferences, workshops, and institutes.