Annual Conference for Publications Professionals Telling the [Real] Story of Your Institution

Faculty

Jeffrey Lott, Conference Chair
Senior Publications Editor
Swarthmore College
http://www.swarthmore.edu/communications.xml

Jeff Lott is currently senior publications editor at Swarthmore College and editor of the college's award-winning alumni magazine. As the college's director of publications, he has been involved in every aspect of college communications from student recruitment to development communications to films and books about Swarthmore.

Lott has been a leader among alumni magazine editors in setting professional standards through the CASE-endorsed "Principles of Practice for College and University Periodicals Editors" and in creating the CASE Members Magazine Readership Survey. He has co-chaired the CASE Editors Forum, served on the faculty of the Summer Institute in Communications and Marketing and is a member of the CASE Commission on Communications and Marketing.

Educated in studio art and art education at Middlebury College and the Rhode Island School of Design, Lott taught elementary and secondary school art for 12 years before turning to graphic design, journalism and publications management in the 1980s.

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Patrick DiMichele
Senior Strategist
mStoner

Patrick DiMichele has created Web strategies for public universities, private liberal arts colleges and an array of institutions in-between. Working with the mStoner creative and technical teams, he's led initiatives for Ball State University, College of William & Mary, George School, Macalester College and Princeton University.

Before he was a hot-shot "senior strategist", DiMichele ran the design practice at mStoner where he created Web sites for Harvey Mudd College, McDaniel College, Quinnipiac University, Western Carolina University and Yale Law School. Prior to joining mStoner, he was a senior designer for CDW-one of the 10 largest ecommerce sites on the Web. In that capacity he worked to enhance the overall user experience at CDW.com. Through his tenure, he managed the restructuring of the Web site information architecture, designed visual interface concepts and took part in planning a CMS implementation.

He holds a degree in English and political science from Indiana University and spends way too much time in bookstores.

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Andrea Jarrell
Communications Consultant
www.andreajarrell.com

An independent communications consultant since 1997, Andrea Jarrell combines the power of strategy with the power of an institution's distinctive story.

Jarrell's work has received numerous honors from the Council for Advancement and Support of Education (CASE) and Admissions Marketing Report, as well as being recognized by The Association of Boarding Schools (TABS). Clients return to her not only for her talents, but also for the integrity, diligence, and genuine interest in education, teachers, and students that she brings to each project.

Jarrell's current clients include NYU, Stanford and Yale Universities; Kenyon, Dickinson, and Swarthmore Colleges; and Episcopal High School (Virginia), The Hotchkiss School, and William Penn Charter School among others. Her essays have appeared in The Christian Science Monitor and the Washington Post. She is also a contributing editor to CASE Currents Magazine where her articles on institutional image, integrated advancement programs, management, ethics, alumni/ae relations, and student recruitment have appeared. She is the former director of public relations and communication for Scripps College, and, later, its director of development.

Andrea Jarrell holds a B.A. in British/American Literature from Scripps College and an M.F.A. in Writing and Literature from Bennington College. She is a graduate of the New York University Publishing Program and a recipient of a Martin Dibner Writing Fellowship. She has worked as a publicist, writer and editor in magazine and book publishing in New York.

Jarrell is a Los Angeles native who now lives in the Washington, D.C. metropolitan area with her husband, Brad Rourke, and two children.

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 Teresa Scalzo
Director of Publications
Carleton College
http://apps.carleton.edu/campus/publications/

Teresa Scalzo is director of publications for Carleton College, where she supervises a staff of three graphic designers and three writers, who are responsible for producing more than 400 publications each year.

The Carleton publications staff has received numerous CASE medals over the years for their admissions and development publications, including a Grand Gold medal in 2008 for the Breaking Barriers, Creating Connections campaign case statement. Scalzo also serves as editor of the Carleton College Voice, a quarterly publication with a circulation of 30,000, which was named the 2001 Robert Sibley Magazine of the Year by the editors of Newsweek magazine.

She holds a bachelor's degree in journalism from the University of Minnesota.

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Keynote Speaker

John Gilbert Craig, Jr. 
President, Pittsburg Regional Indicators
www.pittsburghtoday.org

John G. Craig Jr. is president of Pittsburgh Regional Indicators, a broad-based community organization that provides information on the 22-county region through its web site, www.pittsburghtoday.org, started in 2006.

Mr. Craig retired in 2003 from the Pittsburgh Post-Gazette of which he was editor for 26 years. He came to Pittsburgh to edit the paper in 1976, a position that provided a unique vantage point to observe the profound changes that have taken place in Southwestern Pennsylvania since the collapse of the steel industry and the evolution of a service economy.

Pittsburgh Regional Indicators encourages the use of data in the establishment of public policy. Centered at the University of Pittsburgh's Center for Social and Urban Research, it publishes 225 indicators in 10 areas of community activity from arts, to economy, to environment, to health to transportation. Its web site www.pittsburghtoday.org presents this data, which is updated daily, in interactive charts that compare Pittsburgh to other benchmark cities and national norms.

His other principal occupation is river development. He, with Paul O'Neill the former secretary of the Treasury, were the first co-chairmen of the Riverlife Task Force, organized in 1999 to develop Pittsburgh's gateway and showpiece, Three Rivers Park at the confluence of the rivers in the center of Downtown. Craig stepped down as task-force co-chairman in 2006, but continues to serve on its executive committee. He is also involved in complimentary activities as a commissioner of the Port of Pittsburgh and member of the board of the Rivers of Steel National Heritage Area.

His newspaper work provided valuable experience that has carried over to the indicator project, particularly in the areas of design and presentation, data collection and community outreach. The Post-Gazette won two Pulitzer Prizes in the 1990s for photography; its benchmark Reports that compared Pittsburgh to 14 other similarly-sized cities were also widely cited and emulated.

He entered the newspaper business in 1957 as a management trainee at the News-Journal Co. in Wilmington, DE. When he left for the company in the spring of 1975, he had served four years as editor and vice president.

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Guest Speakers

Ian Bradshaw
Photographer
www.ianbradshaw.com

Ian Bradshaw is a world class international photographer who has become America's leading education photographer. He has had a long and distinguished career as a photographer and also as a photo editor.

He is recognized as one of the best all-round photographers in the world today which has made him invaluable in the field of education which covers everything from portraits to landscapes,architecture to sport, interiors to science and military to pre-school.

He has been photo editor of National Daily and Sunday newspapers in Britain as well as Photo Editor of the Telegraph Sunday Color magazine in London.

Now an American citizen, he moved to America in 1999 and made an immediate impact in the world of education where his very first assignment picked up top advertising awards.

He is a former winner of the World Press Photo Award, British Press Photographer of the Year award, Texaco Industrial Photographer of the Year and Ilford Industrial Photographer of the Year awards. His photographs have been voted Life magazine Picture of the Year and People magazine Picture of the Decade.

His wide ranging work covers the complete spectrum of photography but it is his definitive style ofpeople photography that has caught the attention of art directors in America and worldwide.

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Rick Landesberg
Principal
Landesberg Design
www.landesbergdesign.com

Rick Landesberg is principal of Landesberg Design, a consultancy located in Pittsburgh with an office in Brooklyn. His firm's college and university clients have included Kenyon, Haverford, Dickinson, Swarthmore, Bryn Mawr, Carnegie Mellon and the University of Pennsylvania.

Their recent redesign of Kenyon's admissions publications won the gold CASE award for recruitment publications and the gold award from UCDA.

His work has been recognized by leading national design publications and organizations such as Print, Graphis, Communication Arts, and AIGA. He has lectured on design issues nationally and abroad, and has judged the Communication Arts Design Annual competition. He taught at Carnegie Mellon University's School of Design for 15 years.

Rick received a bachelor's degree from University of the Arts, and also holds a Certificate, Advanced Course of Study, from Central St. Martins College of Art, London, England.

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Ken Morris
http://www.kenmorriscreative.com/about_ken.html

In the course of his 25-plus-year career, Ken Morris has served as associate editor, feature writer, and chief photographer for a weekly newspaper; art director for city magazines in Houston and Nashville; and creative director for a Nashville advertising agency. He's also worked as a freelance creative consultant, editor, art director, and illustrator, serving clients in business and music publishing nationwide. Morris was a graphic designer for five years at the University of the South in Sewanee, Tenn., involved in various university marketing and branding projects. He won numerous awards, including a CASE District III Award of Excellence for magazine cover illustration.

In 2002, Morris joined Courier Printing, a Consolidated Graphics company in Smyrna, Tenn., as a printing consultant and representative. From this perspective, he conveys to publications professionals the importance of being knowledgeable about the world of commercial printing-and how to get the most from their printing dollar. His experience in higher-education marketing enables him to speak about practical matters well beyond the purview of ink-on-paper.

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This faculty member has earned a CASE Crystal Apple award in recognition of excellence in teaching at 10 or more conferences, workshops, and institutes.