Persuasive Development Writing -- Spring Session
Onsite Resources
Look for these resources at the Persuasive Development Writing conference. These materials will build upon the information you'll be learning in conference sessions.
Buy on site and save! You won't pay shipping charges when you purchase books at the conference and take them home with you. All publications will be sold at the CASE member price.
Materials available for purchase during the conference include:
- The Great Grammar Challenge
A test-yourself handbook that covers all the issues essential to good writing, including spelling and nomenclature, punctuation, usage and grammar, writing and rewriting.
- How to Write Successful Fundraising Letters
A step-by-step model teaches the essential tools for a successful direct marketing program. Learn all the critical stages, from laying the groundwork for a prosperous campaign through the importance of thanking donors.
- Seeing through a Donor's Eyes
This book helps fundraisers write well-reasoned, emotionally satisfying case statements to support all fundraising efforts, not just capital campaigns. The author says that fundraisers must get beyond an insider knowledge of their organizations and see through their donors' eyes in order to create effective fundraising materials.
- Seven Faces of Philanthropy
Outlines a "donor-centered" framework for fundraising and offers a detailed understanding of the concerns, interests, needs, and motivations of seven types of affluent donors.
- Writing to Make a Difference
Consider adding these titles to your advancement library. Don't forget to leave a little extra room in your suitcase to carry home your new CASE books.
