How to Write Successful Fundraising Letters A step-by-step model teaches the essential tools for a successful direct marketing program. Learn all the critical stages, from laying the groundwork for a prosperous campaign through the importance of thanking donors.
Seeing through a Donor's Eyes This book helps fundraisers write well-reasoned, emotionally satisfying case statements to support all fundraising efforts, not just capital campaigns. The author says that fundraisers must get beyond an insider knowledge of their organizations and see through their donors' eyes in order to create effective fundraising materials.
Seven Faces of Philanthropy Outlines a "donor-centered" framework for fundraising and offers a detailed understanding of the concerns, interests, needs, and motivations of seven types of affluent donors.
Writing to Make a Difference
Consider adding these titles to your advancement library. Don't forget to leave a little extra room in your suitcase to carry home your new CASE books.